Danskin selects Sitebrand's web personalization software

22 Feb '08

3 min read

"Sitebrand allows the marketer to focus on persuasion and conversion rather than simply driving traffic to a destination." says Jessica Koster, director of eCommerce marketing at Danskin," It gives marketers more flexibility and greater control over how they convert visitors after they land on the site."

According to a study by the Aberdeen Group, 91% of best-in-class companies demonstrated improvement in online conversion rates, though only 17 per cent of companies are using personalization.

"We challenged Danskin to get intimate with its customers," says Gavin Parry, vice president of client services at Sitebrand. "Danskin has a huge commitment to customer satisfaction, and we're proud to be associated with its brand."

Koster is also impressed with the ability to test run campaigns to optimize pages for higher conversion. "We've gained huge insight from the ability to easily pre-test campaigns and then make changes on the fly based on the responses we get. It's a very powerful and useful feature," says Koster.

Since 1882, the Danskin Brand has been synonymous with femininity, innovation, quality and superior comfort and fit. Founded as a small, family owned business catering to New York dancers, Danskin is the ultimate female active brand evolving with women for over 120 years to create the best in dancewear, active wear and comfortable clothes for an active lifestyle.

Sitebrand is a leader in online customer interaction and conversion solutions allowing e-commerce marketers to automatically and dynamically deliver the most relevant, compelling and persuasive content to every web visitor. Sitebrand's Retail Marketing Suite delivers personalized content based on anonymous web analytics and visitor behavior.

Sitebrand

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