METRO Real sales brand to be equipped with RFID labels

05 Mar '08

3 min read

In this way, manufacturers can draw on the experience of METRO Group and its partners on the road toward a transparent supply chain. From mid-2008, industrial partners participating in the operative roll-out of RFID at METRO Group will be able to keep an eye on their goods flow online.

The web-based supplier portal Metro Link will provide additional data that show exactly when and where a shipment has been registered within METRO Group. A number of RFID pilot projects being conducted by METRO Group also contribute to advancing the use of this technology.

Another step toward a complete RFID supply chain METRO Group has been preparing for the operational roll-out of RFID in its warehousing operations since late 2007. The hardware in particular has to cope with extreme conditions, such as those prevailing in a frozen food distribution center where temperatures can be as low as minus 24 degrees Celsius.

Together with its technology partners, METRO Group is developing innovative solutions, such as equipping forklifts with RFID readers. Here, testing has been completed successfully and now the application is being developed further for deployment under operational conditions.

With the fitting of a high-rack warehouse, METRO Group is making a key step toward the integrated use of RFID along the complete supply chain: from the manufacturer right through to the store shelf.

METRO Group

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