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Playboy partners with eFashionSolutions
18 Mar '08
2 min read
Also contributing to this achievement are Playboy-licensed product collections and freestanding retail fashion boutiques, which currently include locations in Las Vegas, London, Melbourne, Auckland, Hong Kong, Bangkok, and Kuala Lumpur. Leveraging the success of these lifestyle-based initiatives, Playboy and eFashionSolutions believe that this renaissance for the brand will drive sales of the Playboy-branded merchandise.
“Playboy is one of the most iconic and powerful fashion-lifestyle brands in the world,” says Edward P. Foy, Jr., CEO, eFashionSolutions. “With the fashion-forward ShopTheBunny.com and the lifestyle- focused PlayboyStore.com, we are adding two premiere global businesses to our client roster. We are confident that our global commerce platform will enable Playboy to significantly expand these businesses and deliver an outstanding commerce experience to Playboy's customers.”
“Playboy is one of the most iconic and powerful fashion-lifestyle brands in the world,” says Edward P. Foy, Jr., CEO, eFashionSolutions. “With the fashion-forward ShopTheBunny.com and the lifestyle- focused PlayboyStore.com, we are adding two premiere global businesses to our client roster. We are confident that our global commerce platform will enable Playboy to significantly expand these businesses and deliver an outstanding commerce experience to Playboy's customers.”
Playboy Enterprises Inc
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