Alliance Data to enhance Torrid's existing customer loyalty program

29 Mar '08

2 min read

"We are committed to offering trend-focused fashion apparel and accessories that appeal to fashion-savvy customers, and Alliance Data's integrated credit and marketing solution will allow us to further reinforce that brand promise and help us grow our business," said Chris Daniel, president of Torrid. "Alliance Data brings to bear extensive retail industry experience and a turnkey private label credit card solution that will serve as an effective marketing tool that also nicely augments our current divastyle loyalty program. We look forward to working with Alliance Data to support our ongoing sales and growth goals."

"Torrid is a great example of a specialty retailer that has built a distinctive brand and a loyal customer following, said Ivan Szeftel, president, Alliance Data's Retail Services. "We are excited to partner with Torrid to build upon their divastyle program and create and deliver even more value to their customers. Our partnership mission is to increase Torrid's retail sales; we'll leverage our unique consumer insights, proprietary marketing approach, and branded customer care to accomplish this goal."

Alliance Data Systems Corporation

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