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GSI Commerce teams up with PowerReviews
02 Apr '08
4 min read
First-hand reviews also have impact beyond the world of Internet retail sales. The survey shows that 69 percent of consumers who read reviews share them with family and friends, thereby directly influencing the buying behaviors of others beyond the reader.
Partner Case Study:
Following GSI's implementation of PowerReviews for a leading retailer, a comprehensive case study revealed overall review volume on that partner's Web store more than doubled, with three quarters of the reviews receiving top ratings (4 or 5-stars).
Additional results for this GSI partner are as impressive:
• Positive ratings: 90% of reviewed products have positive ratings of three or more stars.
• Higher revenue: Products with positive ratings had revenue of an average of 11 times higher for those with three- and five-star ratings and 18 times higher for those with fourstar ratings, compared to non-reviewed products.
• Lower return rates: Products rated three or more stars also have a significantly lower return rate than products with lower ratings and those without ratings.
“Enabling, organizing and leveraging online consumer reviews is a top priority in the online retail world,” said Lauren Freedman, president, the e-tailing group. The e-tailing group's 2007 survey of 1,200 online retail consumers brought to light the growing segment of Internet shoppers identified as “social researchers” who explore and rely heavily upon like-minded customer reviews prior to making purchase decisions.
“The bottom line, both literally and figuratively, is that retailers sell more when they enable peer-based feedback. The GSI partner case study data supports the trend that subjective product reviews submitted by 'real' customers make a difference in creating a more satisfying online shopping experience that can lead to increased conversion, higher online sales and reduced return rates.”
Partner Case Study:
Following GSI's implementation of PowerReviews for a leading retailer, a comprehensive case study revealed overall review volume on that partner's Web store more than doubled, with three quarters of the reviews receiving top ratings (4 or 5-stars).
Additional results for this GSI partner are as impressive:
• Positive ratings: 90% of reviewed products have positive ratings of three or more stars.
• Higher revenue: Products with positive ratings had revenue of an average of 11 times higher for those with three- and five-star ratings and 18 times higher for those with fourstar ratings, compared to non-reviewed products.
• Lower return rates: Products rated three or more stars also have a significantly lower return rate than products with lower ratings and those without ratings.
“Enabling, organizing and leveraging online consumer reviews is a top priority in the online retail world,” said Lauren Freedman, president, the e-tailing group. The e-tailing group's 2007 survey of 1,200 online retail consumers brought to light the growing segment of Internet shoppers identified as “social researchers” who explore and rely heavily upon like-minded customer reviews prior to making purchase decisions.
“The bottom line, both literally and figuratively, is that retailers sell more when they enable peer-based feedback. The GSI partner case study data supports the trend that subjective product reviews submitted by 'real' customers make a difference in creating a more satisfying online shopping experience that can lead to increased conversion, higher online sales and reduced return rates.”
GSI Commerce Inc
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