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Aussie Running Bare launches new website with Eurostop solution
14 Apr '08
3 min read
The new website is recognised by WinRIMs as another retail outlet, allowing for seamless stock levels and replenishments to meet customer orders. The website also has an integrated content management system, enabling all item details, photographs and specifications to be managed directly from the main head office system.
Customers using the website benefit from such facilities as creating a wish list, recently viewed items, reviewing products and previously purchased items. Running Bare also intends to email customers that subscribe with regular updates and targeted promotions, identified from previous buying history.
Philip Moylan, sales and marketing manager at Eurostop said, “The web is now an essential additional sales channel for retail businesses. Having a successful e-commerce site relies upon a design that is easy to use and attracts and keeps customers. It is crucial that there is seamless integration with a company's back end systems that ensures transactions are handled efficiently and accurately. Eurostop's solutions have been designed to meet both these needs.”
Running Bare is Australia's leading supplier of women's activewear, fit flops, yoga clothes, women's running shoes, women's workout wear, and gym clothes. Running Bare concept stores in the UK Hong Kong and Australia and a growing profile in Asia, Canada and the UK.
Customers using the website benefit from such facilities as creating a wish list, recently viewed items, reviewing products and previously purchased items. Running Bare also intends to email customers that subscribe with regular updates and targeted promotions, identified from previous buying history.
Philip Moylan, sales and marketing manager at Eurostop said, “The web is now an essential additional sales channel for retail businesses. Having a successful e-commerce site relies upon a design that is easy to use and attracts and keeps customers. It is crucial that there is seamless integration with a company's back end systems that ensures transactions are handled efficiently and accurately. Eurostop's solutions have been designed to meet both these needs.”
Running Bare is Australia's leading supplier of women's activewear, fit flops, yoga clothes, women's running shoes, women's workout wear, and gym clothes. Running Bare concept stores in the UK Hong Kong and Australia and a growing profile in Asia, Canada and the UK.
Eurostop Ltd
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