Home / Knowledge / News / Information Technology / Fashion Community adds an exciting feature to Wet Seal

Fashion Community adds an exciting feature to Wet Seal

28
Apr '08
The Wet Seal Inc, a leading specialty retailer to young women, announced the launch of a new "fashion community" on the Company's website. The fashion community offers customers an enhanced shopping experience through a social networking platform using the latest Web 2.0 Technology.

Customers can now not only shop, but can also create original Wet Seal styles by building outfits using the entire online assortment.

Key features of the fashion community include the ability to build, tag, share and purchase outfits through a personalized boutique, build a fashion network by chatting with other stylists in the message center, and rate and purchase other stylists' outfits in "The Runway."

"The launch of the fashion community adds an exciting feature to our already engaging website, www.wetseal.com. It brings a fashion-focused, social networking element to the site to enhance the user experience online," said Ed Thomas, the Company's Chief Executive Officer.

"We think this is going to be a great new tool, which could not only increase average visit time on the site, but also could improve online and in-store sales by allowing our girl to choose among thousands of outfits generated and rated by her peers."

The Company also developed an online demo, which walks the customer through each feature of the fashion community.

Headquartered in Foothill Ranch, California, The Wet Seal Inc is a leading specialty retailer of fashionable and contemporary apparel and accessory items.

As of April 5, 2008, the Company operated a total of 495 stores in 47 states, the District of Columbia and Puerto Rico, including 400 Wet Seal stores and 95 Arden B stores.

Wet Seal Inc


Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search