Fashion Community adds an exciting feature to Wet Seal

28 Apr '08

2 min read

The Wet Seal Inc, a leading specialty retailer to young women, announced the launch of a new "fashion community" on the Company's website. The fashion community offers customers an enhanced shopping experience through a social networking platform using the latest Web 2.0 Technology.

Customers can now not only shop, but can also create original Wet Seal styles by building outfits using the entire online assortment.

Key features of the fashion community include the ability to build, tag, share and purchase outfits through a personalized boutique, build a fashion network by chatting with other stylists in the message center, and rate and purchase other stylists' outfits in "The Runway."

"The launch of the fashion community adds an exciting feature to our already engaging website, www.wetseal.com. It brings a fashion-focused, social networking element to the site to enhance the user experience online," said Ed Thomas, the Company's Chief Executive Officer.

"We think this is going to be a great new tool, which could not only increase average visit time on the site, but also could improve online and in-store sales by allowing our girl to choose among thousands of outfits generated and rated by her peers."

The Company also developed an online demo, which walks the customer through each feature of the fashion community.

Headquartered in Foothill Ranch, California, The Wet Seal Inc is a leading specialty retailer of fashionable and contemporary apparel and accessory items.

As of April 5, 2008, the Company operated a total of 495 stores in 47 states, the District of Columbia and Puerto Rico, including 400 Wet Seal stores and 95 Arden B stores.

Wet Seal Inc

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