Finish Line uses Omniture SiteCatalyst to personalize promotions

12 May '08

3 min read

Omniture Inc, a leading provider of online business optimization software, announced that The Finish Line Inc has selected Omniture SiteCatalyst, Discover, Test&Target and Genesis to personalize the online shopping experience for their customers and drive highly targeted online marketing campaigns.

Using Omniture, Finish Line will have the ability to serve offers and content to Web site visitors based on individual preferences, integrate their survey and email marketing solutions with Web analytics, and gain increased insight into what customers are looking for -- allowing Finish Line to tailor marketing campaigns to match specific shopper interests.

"The key to successful online retailing is to know what your customers want and then clearly present those products as they enter your site," said Roger Underwood, senior vice president of information systems at Finish Line.

"Omniture solutions allow us to listen to our customers by providing technology that helps us understand how our visitors interact with our site, segment shoppers based on behavioral trends and cater content to meet specific customer interests."

Finish Line is using Omniture SiteCatalyst Web analytics -- to understand customer responses to online campaigns, merchandising strategies, site navigation and content -- as well as Omniture Discover, which categorizes and segments customer behavior for in-depth analysis.

For example, Discover can help Finish Line know, in real time, how many people from a specific geographical region looked at a specific brand of shoe at a specific time of day and then decided to make a purchase.

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