Finish Line uses Omniture SiteCatalyst to personalize promotions

12 May '08

3 min read

Using Test&Target, Finish Line will be able to personalize content and promotions -- streamlining merchandise recommendations and focusing on the individual online shopping experience of their customers.

Through the Genesis platform, the company will integrate their online customer survey technology using ForeSee Results with Omniture Web analytics -- combining true customer feedback with behavioral data in order to formulate effective online promotions and campaigns. Finish Line will also integrate their ExactTarget email marketing technology into Omniture via the Genesis platform to allow more targeted email marketing campaigns.

"As retailers strive to deliver the ultimate online experience, it is critical to have insight into customers' preferences, needs and interests," said Chris Harrington, president, worldwide sales and client services at Omniture.

"Omniture's integrated suite of products is ideal for retailers like Finish Line who are looking to not only analyze and understand what is happening on their site but also use that information in an automated fashion to provide customers with more relevant content."

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and as an on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.

Omniture Inc

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