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Home / Knowledge / News / Information Technology / Wet Seal to implement Oracle Retail Merchandising System
Wet Seal to implement Oracle Retail Merchandising System
29
Jul '08
Wet Seal Inc will use Oracle Retail Applications to help improve the Customer Shopping Experience and Increase Profitability.

The Wet Seal Inc has selected Oracle Retail merchandising, optimization and stores applications to help increase profitability through more effective pricing and inventory management.

Wet Seal will use the Oracle Retail applications to streamline the point-of-service experience and deliver better customer insight to merchants and managers charged with executing price markdowns, promotions and inventory management.

The Oracle Retail applications are part of the company's strategy to streamline business processes and expand as it serves a base of 13- to 35-year old female consumers seeking affordable fashion apparel and accessories. The company reported an 8 percent increase in revenues for the fiscal year ended February 2008.

Wet Seal expects the Oracle Retail applications will help to gain better visibility into customer demand and the impact of price points on inventory levels and gross margin performance.
Wet Seal selected the Oracle Retail applications after evaluating competing solutions. The retailer chose Oracle because the applications met their requirements for pricing and point-of-service functionality, as well as the ability to leverage existing IT investments and scale as the company grows.

Wet Seal is scheduled to implement Oracle Retail Merchandising System, Oracle Retail Price Optimization and Oracle Retail Point-of-Service.

The Wet Seal Inc. is a leading specialty retailer of contemporary fashion apparel and accessories. As of July 5, 2008, the company operated a total of 496 stores in 47 states, the District of Columbia and Puerto Rico, including 402 Wet Seal stores and 94 Arden B stores.

Supporting Quotes
"In this competitive retail environment, it is important for us to provide our customers a balance of affordability and fashion in our apparel and accessories lines. We expect the Oracle Retail applications will help support our efforts," said Ed Thomas, President and CEO of The Wet Seal, Inc.

"The Oracle Retail applications will improve the customer experience at the point of service while creating a platform that enables us to streamline business processes and enhance merchandising decision-support throughout our organization," said Jon Kubo, CIO of The Wet Seal, Inc.

Oracle


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