DataDotDNA use expanding via clothing, goods & other manufacturers

06 Aug '08

4 min read

It took researchers nearly 100 years to establish DNA as the unique signature for organic life. In just eight, DataDotDNA has done the same thing for automobiles, motorcycles, marine equipment, clothing, building materials, packaging—and the list of uses just keeps expanding.

Invented in Australia in 2000, DataDotDNA technology laser-etches unique microscopic information, from vehicle identification numbers or computer-generated PINs to names, serial numbers or manufacturing information, onto grain of sand-sized discs made of a polymer substrate.

The mini-discs, roughly 1mm in size, are then applied to an object by the thousands using a permanent adhesive that is visible under ultraviolet light. DataDotDNA information can be registered on the company's global secure online database repository, DataBaseDNA, for later use in establishing ownership.

Because of their size and number, DataDots are virtually impossible to remove in their entirety. If a vehicle or other high-value item is stolen, DataDotDNA's patented application process allows police and other authorities to find and read the information on a DataDot disc with nothing more than a UV light and ordinary magnifying devices.

Dozens of the world's largest automakers in various countries including Audi, BMW, Ford, Mitsubishi, Nissan, Porsche, Subaru, Volkswagen are using DataDots as a way to ensure identification of vehicles and their expensive constituent parts.

Similarly in various countries, Mercury Marine, Seafarer Boats, Haines Hunter and Tohatsu Outboards are marking their marine products with DataDots, while companies and organizations as diverse as, the Australian Broadcasting Corporation and Avis, have all embraced the technology.

Measured research has proven that DataDot ID programs reduce professional auto theft by up to 73%. Major law enforcement agencies throughout the industrialized world have endorsed DataDotDNA technology as a cutting-edge means to track stolen items and assist in their eventual recovery, and the innovative solution has garnered law enforcement awards on three continents. DataDots have also been featured on episodes of two American TV series, “CSI:NY”, “CSI Miami” and “To Catch a Thief.”

“The power of DataDotDNA is in its ability to bond with the item in question. Like DNA itself, DataDotDNA associates an object with a unique identity, permanently and forever,” said Ian Allen, co-founder and CEO of DataDot Technology Ltd. “What we're finding, however, is that the DataDotDNA concept is expandable far beyond the original disc format."

"Our company continues to find customers in its original markets of manufacturing, asset tracking and collectibles—but by transferring micro-identifier techniques into thread, package labels and even molecular compounds, we're continuing to find other cost-effective and revolutionary uses for DataDotDNA.”

By imprinting DataDotDNA information ona metallic substrate, for example, DataDot Technology has created a way to track copper, one of the most-stolen industrial products.

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