Arvind Megamart to use Oracle Retail

07 Aug '08

3 min read

Arvind Selects Oracle Retail to Support Aggressive Growth Plans in India. Megamart from Arvind, India's largest value retail chain, to use Oracle Retail in 250 stores by 2010

Megamart, has selected Oracle Retail merchandising, planning, supply chain and stores applications to support its aggressive growth plans as it seeks to achieve leadership in fashion and value retailing in India.

The company recently launched the first of its large format value stores, Megamart Outlet Centre, in Chennai and plans to establish more than 200 large and small format stores across the country over the next three to four years at an investment of over US$ 100 million.

Oracle Retail will help support these plans by providing Arvind with an integrated, scalable platform to manage its retail processes from supply chain to stores.

Oracle Retail and other business applications will be deployed through Arvind's network of a centralized distribution center and other regional distribution centers across India.

With this deployment, Arvind expects to increase its inventory turns, improve its forecast accuracy, enable shorter replenishment lead times and overall improve its service levels to the current 93 Megamart stores and Outlet Centres. This will ultimately help ensure that customers at Megamart stores will find the brands, styles and sizes they are looking for.

The Indian retail market, which is the fifth largest retail destination globally according to industry estimates, is expected to grow from US$ 330 billion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015. Simultaneously, organised retail, which presently accounts for 4 per cent of the total market, is likely to increase its share to 22 percent by 2010.

According to Springboard research, IT revenue from the Indian retail segment measured US$ 253 million in 2006 and is expected to grow to US$1.07 billion by 2010, with a compound annual growth rate (CAGR) of 44 percent. Springboard's report also reveals that IT adoption in the areas of supply chain management (SCM) and inventory management are the top strategic focus areas.

Supporting Quotes:
• “Upon evaluating the retail software market, we identified that the best practices embedded in Oracle Retail applications will help us in many ways, including creating a product mix based on our customers' buying patterns and forecasting customer behavior based on historical data. Oracle Retail will give us a head start as we plan our stores network,” said J Suresh, CEO, Arvind Brands & Retail.

• “Oracle Retail's experience with retail organizations across the world and its industry-specific best practices will help Arvind Brands achieve its desired customer centricity and profitability while allowing them to compete more effectively in the rapidly growing Indian market,” said Ronan Gilhawley, Vice President and head of Oracle Retail, Oracle Asia Pacific.

Arvind Ltd

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