Home / Knowledge / News / Information Technology / Hi-Tec featuring ion-mask WET IS DRY
Hi-Tec featuring ion-mask WET IS DRY
02
Sep '08
Leading British footwear brand HI-TEC launches a global first in footwear: the revolutionary ion-mask technology.

Held at the London Aquarium on Wednesday August 27th, HI-TEC's global launch will be hosted by the Gadget Show's Jason Bradbury. Guests to the event will witness a global first in footwear development; a pioneering, quantum leap in hydro management nano-technology - ion-mask.

During a series of eye catching displays and interactive activities HI-TEC will be putting ion-mask through its paces to show the exceptional benefits of this brand new technology.

Simon Bonham, HI-TEC Group Head of Marketing says; “HI-TEC discovered the potential of ion-mask 18 months ago when approached by creators of the technology P2i. Both teams have been working together tirelessly in the creation of a brand new page in the history books for nano-technology enhanced footwear.

HI-TEC is absolutely delighted and truly excited to be the first brand in the world to bring this incredible technology to the attention of the global consumer. The benefits of ion-mask technology in HI-TEC footwear are truly groundbreaking, and just as the mobile phone changed the face of telecommunications, ion-mask will change how you and your footwear behave around water.”

Dr Ian Robins, MD of P2i, adds: “ion-mask surface enhancement nano-technology can treat everyday objects without altering the look, design or feel of the object. The plasma process enables water repellent polymers to chemically fuse to the fibres of the footwear on a sub-microscopic (nano) scale rendering the product either Waterproof (WPi) or Hydrophobic (HPi).

Materials which can be treated include metals, ceramics, glass, polymers and paper. The benefits are as transparent as the technology itself with only tiny quantities of a non-toxic chemical used at room temperature, with minimal waste making the ion-mask process highly efficient and environmentally friendly, compared with traditional waterproofing methods such as dip applications or membranes.”

HI-TEC is launching the ion-mask revolution this autumn with the introduction of their V-Lite Altitude Ultra WPi walking boot. SS09 will see this brand new technology evolved even further with a collection of Waterproof (WPi) and Hydrophobic (HPi) boots, shoes and sandals.

Hi-Tec Sports


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search