Walmart unviels 'Smart Network' to provide info to its shoppers

04 Sep '08

4 min read

The Walmart Smart Network will begin rollout in September 2008. Upon arrival in the first stores later this month, the new network will deliver messaging at the entrance of Walmart Supercenters on "Welcome Screens"; in the departments that shoppers visit most often on "Category Screens" in grocery, health & beauty and electronics; and on "Endcap Screens" that will advertise the items displayed on key endcap displays throughout the store.

"One of the biggest challenges you face as an advertiser these days is really understanding your target audience in such a way that you know the best place to connect them with your message so that it can have the most impact," said Kim Miller, vice president of marketing at Kellogg.

"I believe moving forward, advertising at the point of sale will become increasingly important to win the market. The results we've seen during tests of the new Walmart Smart Network have been impressive."

Walmart anticipates that the chain-wide deployment of 27,000 screens and its new Walmart Smart Network will be completed by early 2010.

Wal-Mart Stores Inc

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