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Baynote Recommendations helps myshape increase revenues
16
Sep '08
Shop.org Annual Summit -- Baynote Inc, the leader in recommendations and social search, announced that myShape, a leading online women's fashion retailer, has increased revenue, average order value and conversion rates through the use of Baynote Recommendations, powered by its award-winning Collective Intelligence Platform.

This leading retailer's return on investment was proven through Baynote's built-in A/B testing capability. Since implementing Baynote, myShape's revenue has increased by over 30% for those customers using recommendations.

"Baynote proved its value to us in the first 30 days after the rapid implementation," said Mercedes De Luca, global customer experience and chief information officer at myShape.

"It is clear that offering crowd-sourced recommendations within an individual's Personal Shop is delighting our members. This has allowed us to offer a wholly differentiated experience for our customers, resulting in an increased average order value of over 16 percent and a 2x lift in conversions. Baynote's recommendation technology is highly complementary to myShape's patented ShapeMatch system and Personal Shop."

myShape is the new Personal Shop for women on the web, outreaching to millions of women to provide them with an effortless way to shop for apparel that fits and flatters. An innovative women's fashion retail site, myShape redefines shopping with a personalized shopping approach -- offering each woman a Personal Shop with clothing that flatters her shape, matches her measurements and reflects her style and fit preferences.

"myShape is revolutionizing the way women shop online," said Jack Jia, CEO for Baynote. "It's exciting for Baynote to see how crowd wisdom is being used to complement an already unique and personalized shopping experience. The success of the program is evidence to us that there is no limit to how and where collective intelligence can be used to benefit businesses and their online consumers."

Baynote Inc


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