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eFashionSolutions to manage New Era Cap web store

07
Oct '08
eFashionSolutions LLC that the company has partnered with New Era Cap Company, Inc. to manage the US online store located at neweracap.com. eFashionSolutions is behind the successful eCommerce launch, operation and growth of brand stables in the fashion industry such as DKNY, Baby Phat and Ben Sherman, all managed on the eFashionSolutions eCommerce platform and supported by expert services such as web design, photography, merchandise planning, merchandising & promotion and online marketing.

The largest and fastest growing headwear designer and manufacturer in the world, New Era® has an 88-year-old tradition of creating quality products that transcend time, culture, sport and fashion. Although New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, they have evolved into a brand that can be seen on the runways of Paris during Fashion Week and in hundreds of music videos on MTV.

“The success of their brand portfolio clearly demonstrates eFashionSolutions' ability to launch, manage and grow apparel and accessories brands online,” said John DeWaal, VP of Brand Communication at New Era. “New Era is a strong brand and we knew that eFashionSolutions would be the best partner to build the brand experience online and grow the eCommerce channel.”

With the new launch, visitors can expect to see a fresh design that incorporates interactive features as well as updated navigation designed to enhance the online customer experience. eFashionSolutions will be responsible for the operations and management of neweracap.com including web design, planning, merchandising, photography, online marketing, payment, fulfillment and shipping, and customer service.

“New Era is an iconic brand and we are very excited about managing and building the eCommerce channel,” said Edward P. Foy, Jr., CEO, eFashionSolutions. “We are honored to be partnering with New Era to enhance the online customer experience and expand the online flagship store“.

eFashionSolutions LLC


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