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Essential Apparel expands its Web Strategy with MyBuys
15
Oct '08
MyBuys, the leading provider of personalized product recommendations, announced that Essential Apparel has launched MyBuys recommendations on their Web site, as well as in personalized e-mail alerts. With three generations of retail experience, Essential Apparel expands their Web strategy to balance the smarts of larger online retailers with the individualized customer service of a family business.

With close to 20,000 SKUs and more than 120 brands, Essential Apparel has something for everyone - from socks to winter jackets, underwear to jeans. After bringing the success of its tri-state area brick and mortar retail apparel stores online to its e-Commerce site, Essential Apparel sought best-of-breed solutions to bring personalized service to its diverse online customer base.

Working with leading retail brands, MyBuys expertly matches unique customer preferences with clients' assorted offerings to provide the most relevant and revenue-generating recommendations online. To fuel this powerful personalization engine, Essential Apparel and MyBuys share a daily product update feed to ensure that MyBuys can promote the newest fashions and promotions on Essential Apparel's site.

“In our store, we speak with each customer who comes in the door – a dialogue that hasn't always been possible online. MyBuys allows us to have similar interactions with online shoppers, interactions that will ultimately increase cart size, customer satisfaction and loyalty,” says Bob Mayer, President of Essential Apparel. “Though our customer base is diverse, with MyBuys, we service each customer individually in a way that is streamlined and efficient for our company.

“Selecting MyBuys was a natural decision for Essential Apparel, and a move that echoes a trend seen throughout the retail sector: looking to outside service providers to tackle complex e-Commerce challenges in a scalable, cost-efficient and expert manner. Bob had two strategic objectives for his business: the implementation of MyBuys along with product ratings and reviews from PowerReviews."

"The combination of MyBuys' personalized product recommendations with PowerReviews' user-generated feedback provides a truly tailored experience for Essential Apparel's online shoppers that boosts revenue, customer conversions and shopping cart size for the multichannel retailer.

“We've been thrilled to help Essential Apparel – with its extensive assortment of inventory and broad customer base – get smoothly up-and-running with personalized recommendations,“ said Shaun Schooley, vice president of client success, MyBuys.

“We look forward to boosting revenue for the popular online retailer while enhancing the shopping experience for its customers just in time for the holiday season. Email alerts have been live for two months and the average conversion rate is over 9% - customers love receiving alerts and go straight to the website to buy. Web recommendations justturned on and I am excited to see click rates going up.”

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations.

MyBuys Inc


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