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Carrefour selects TDC warehouse platform for retail marketing

16
Oct '08
Teradata Corporation announced that Carrefour, the world's second largest international retailer, based in France, has selected Teradata to support analytical business intelligence for marketing. The system will include software and hardware and will be supported by Teradata professional services.

The new intelligence platform will enable extensive analysis of data pertaining to customer shopping history and preferences, and customer communications management. This will support Carrefour's initiatives in France to provide more complete and effective service to its millions of customers.

“Carrefour is taking a dramatic step forward in consolidating their data infrastructure to better compete on analytics and get quick, precise answers to complex business questions,” said Eric Joulié, vice president Western Europe and president of Teradata France. “Having the best answer to any business question, any time, is a priceless economic advantage to companies that know how to create and leverage analytical intelligence.”

Teradata's historically strong presence in the retail industry continues as companies modernize and integrate critical information in enterprise data warehouses. Teradata's presence in the retail business includes, but is not limited to, such organizations as Ace Hardware, American Eagle Outfitters, Cabela's, COOP Norden, Cortefiel, Limited Brands, JC Penney, Hallmark, hhgregg, Hudson's Bay Company, Isetan, Lowe's, Macy's, Migros Switzerland, Overstock.com, Radio Shack, Tesco Stores, Timberland, Winn-Dixie, the world's leading hypermarket retailers and the foremost fashion department store chains across North America and the world.

Teradata Europe


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