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EPCmagic Mirror shows product info as shoppers try on clothes

24
Oct '08
NEC Australia and GS1 Australia launch the EPCmagic Mirror after developing the prototype at NEC's research and development facility in Melbourne. The mirror uses GS1 EPC/RFID technology to display key product information such as available sizes, colours and prices, as well as the most appropriate accessories, as shoppers try on their clothes.

The EPCmagic Mirror is the culmination of a concept promoted by GS1 Australia and six months of development by NEC, combining its RFID, digital signage, LCD and broadband network technology expertise. The final product is a complete solution that is aimed at helping retailers, shop fitters and point-of-sale specialists better provide relevant information to their customers. NEC will also offer ongoing managed services to complement the product and offer tailored specifications.

Davide Iacovitti, Product Manager – Applications and Content, NEC Australia, said: “Shoppers are bombarded with hundreds of advertising messages and tons of information every time they go shopping. We wanted to develop a way of providing the information they need and want, when they need it. With the EPCmagic Mirror, we're providing a truly innovative approach where shoppers and retailers alike will benefit.”

Using the EPCmagic Mirror, shoppers will instantly see which sizes and colours are available in their garment, pricing information and tips and advice showing which accessories will go best with what they are wearing.

The EPCmagic Mirror is based on the GS1 EPCglobal standards and features an integrated RFID reader which picks up information from EPC/RFID tags on clothing and uses this information to display the details the store wants shoppers to see. The technology integrates NEC's digital signage software, providing retailers with a complete solution to alert shoppers of relevant offers and promotions that cut through the advertising clutter.

NEC Australia and GS1 Australia will officially launch the EPCmagic Mirror at the Impetus 2008 supply chain conference and expo today.

GS1 Australia's General Manager - Standards Development, Sue Schmid, said the project had demonstrated that the EPC/RFID standards could be leveraged in applications well beyond traditional supply chain applications thus providing more value to those wishing to adopt EPC/RFID as a technology. “Our goal in standardisation is to provide standards that can be used by a broad range of industries,” she said. “Obviously the benefits are going to be different for each user and each application.”

NEC Corporation is one of the world's leading providers of Internet, broadband network and enterprise business solutions dedicated to meeting the specialised needs of a diversified global base of customers.

GS1 Australia is a neutral, not-for-profit organisation and the local affiliate and Member Organisation of GS1, a leading global organisation dedicated to the design and implementation of global standards to supply chains.

NEC Australia


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