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La Perla to launch new website in spring 2009

29
Nov '08
La Perla North America announces they have partnered with CreateThe Group to relaunch the company's US website and e-commerce store.

The redesign will include enhanced photography throughout the site that will highlight the fabrications, construction and style of La Perla's elegant designs. Rich media features will allow customers to view the intricate lace, silk and chiffon designs and will offer the next best experience to touching and wearing the product themselves.

According to La Perla North America CEO, Suzy Biszantz, "The goal of the Laperla.com redesign is to create an immersive brand experience, establishing La Perla as the global leader in luxury lingerie. The site will have editorial interactive content, and provide an industry leading customer shopping experience."

The new site will launch in the spring of 2009 and be managed under the direction of luxury e-commerce expert CeciliaPagkalinawan, VP, E-commerce for Frette and La Perla.

CreateThe Group is a leader in the digital world of luxury, fashion, and retail segments developing the next generation of interactive marketing and technology solutions. La Perla will be joining their prestigious list of clients which include: Balenciaga, Bottega Veneta, Bulgari, Burberry, Calvin Klein, David Yurman, Donna Karan, Fendi, Frette, Giorgio Armani, Gucci, Marc Jacobs, Oscar De La Renta, Ports 1961, Salvatore Ferragamo, Stella McCartney, Tom Ford, and Tory Burch.

Founded in 1954, La Perla is a leading Italian-based designer and multi-channel global marketer of luxury intimate apparel, swimwear and pret a porter.

La Perla North America


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