Home / Knowledge / News / Information Technology / JDG creates FTC web site to help kids be more savvy consumers
JDG creates FTC web site to help kids be more savvy consumers
02
Dec '08
JDG Communications, Inc. has created a Web site for the Federal Trade Commission (FTC) to help young consumers learn key consumer and business concepts—and protect themselves against fraudulent, deceptive, and unfair business practices. A major contributor to the U.S. economy, children under 12 are reported to spend billions of dollars on goods and services every year.

The new Web site www.ftc.gov/YouAreHere takes kids on an experiential journey through a shopping mall to introduce them to key consumer and business concepts including advertising, branding and competition.

“This entertaining and informative Web site demonstrates how government can use industry best practices to present serious information on an agency's critical mission,” said JDG President Len Johnson whose firm currently ranks 13th on the Washington Business Journal's 2008 list of graphic design companies.

“It also showcases our creative talents, and how we can distill esoteric business information to communicate what matters. We have been honored to support the FTC consumer education role on other critical initiatives including the National Do Not Call Registry launch campaign and the cybersecurity Web site www.OnGuardOnline.gov,” he said.

The new FTC site features animated guides who help visitors navigate a virtual mall and interact with shopkeepers and other consumers. Kids can learn the rules of advertising by creating their own ad for a shoe store, become familiar with how supply, demand and production costs impact selling prices of candy and gain an understanding of competition by comparing the sales pitches of three pizza joints. There is also an entertaining short movie playing at the cinema that shows how Teddy Roosevelt became known as the “Trust Buster” and why the FTC was formed to prevent fraudulent, deceptive and unfair business practices.

“FTC.gov/YouAreHere links the important work of the FTC to the lives of children,” said FTC Chairman William Kovacic.

With nearly 30 years in business, JDG Communications, Inc., Falls Church, Va., is a full-service branding and marketing firm that specializes in providing highly creative strategic marketing services to government, corporate and nonprofit organizations.

Federal Trade Commission


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search