Interviews
Lifestyle fashion brand Stella McCartney launches mobile campaign
22 Dec '08
3 min read
As consumers visit news and information sites on the mobile Web, they may click on any Stella McCartney banner to be immediately transported into an interactive fashion experience that closely replicates window shopping via a mobile device.
In addition, the initiative offers shoppers an easy-to-use mobile store locator to pinpoint the closest Stella McCartney retail location, and a feature for subscribing to future news and information updates from the Stella McCartney brand.
The primary product focus of the Stella McCartney business continues to be its successful core women's ready-to-wear collection, but in recent years, the company has focused on putting in place the foundations for strategically important partnerships with specialists in their related domains.
The company has also invested more heavily in the development of its accessories collections, while still respecting the brand's principles to avoid use of leather and other animal products.
In addition, the initiative offers shoppers an easy-to-use mobile store locator to pinpoint the closest Stella McCartney retail location, and a feature for subscribing to future news and information updates from the Stella McCartney brand.
The primary product focus of the Stella McCartney business continues to be its successful core women's ready-to-wear collection, but in recent years, the company has focused on putting in place the foundations for strategically important partnerships with specialists in their related domains.
The company has also invested more heavily in the development of its accessories collections, while still respecting the brand's principles to avoid use of leather and other animal products.
Stella McCartney
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