Interviews
News Flash
Elie Tahari uses IBM Cognos & eServer to identify new fashion trends
09 Feb '09
6 min read
To cope with intensifying competition and global expansion of its business, Elie Tahari put a new focus on driving business efficiency and cutting costs while building loyal customers as advocates for their brand. The retailer needed to gain deeper insight into what products were selling and what customers were reacting to in their regional stores, in order to develop more strategic and customized sales and promotion campaigns. As a result, the retailer turned to IBM business intelligence (BI) software to give a 360 degree view of all information, from sales to production, and help all systems and departments connect with one another in near real time.
With the new technology, running on IBM Cognos BI and eServer iSeries, Elie Tahari is fulfilling its expansion goals to serve several key international markets, including Kuwait. The new solution has enabled the global sales team to have instant access to unified and standardized reports to meet shifting customer needs.
New Intelligence Helping Improve Sales
With real time access to information across their stores, channels and supply chain, retail managers, designers and merchandisers now have detailed information on buying patterns as well as market trends, so they can ensure they have the optimal assortment of merchandise to satisfy customers.The BI system effectively allows Elie Tahari to create new intelligence by presenting a unified view of all the information available in different systems, which can then be put to use for smarter decisions around market demand and specific customer needs.
Prior to implementing IBM Cognos BI, employees often had to run several reports from different systems and manually try to piece the information together to make sense of trends, market demands, financial and product availability. This was not only time consuming but also left room for errors since the combined information was never put together in a timely manner. By the time manual reports were compiled, a lot of new data had been generated or changed in the systems which made the manually prepared excel sheets obsolete.
Now, the business intelligence system built on IBM technology not only provides business information, but provides on-line access to the company's key transactional systems – orders, warehouse, financials, production, point-of-sale and channel sales. Sales associates searching for specific stock across the distributed supply chain can now quickly pinpoint the item in need, determine the location, and order new shipments to minimize the financial impact of carrying out-of-stock merchandise.
The IBM Cognos BI solution also gives the retailer a consolidated view of production, sales, distribution. Employees can anticipate problems by drilling down if the garment is off schedule and understand supply and demand cycle ahead of time. Elie Tahari employees have the combination of up-to-the-minute creative designs and product process that enable early detection, fast reaction and quick execution based on anticipated trends.
"In today's economic times, retailers must adapt to the changing consumer behaviors to attract new shoppers and create more advocates while driving down costs, and creating new value," said Ambuj Goyal, General Manager, Information Management, IBM. "We are committed to the success of our clients helping them gain new intelligence into their business operations by creating an information agenda and using customer information as a strategic asset to improve business outcomes."
With the new technology, running on IBM Cognos BI and eServer iSeries, Elie Tahari is fulfilling its expansion goals to serve several key international markets, including Kuwait. The new solution has enabled the global sales team to have instant access to unified and standardized reports to meet shifting customer needs.
New Intelligence Helping Improve Sales
With real time access to information across their stores, channels and supply chain, retail managers, designers and merchandisers now have detailed information on buying patterns as well as market trends, so they can ensure they have the optimal assortment of merchandise to satisfy customers.The BI system effectively allows Elie Tahari to create new intelligence by presenting a unified view of all the information available in different systems, which can then be put to use for smarter decisions around market demand and specific customer needs.
Prior to implementing IBM Cognos BI, employees often had to run several reports from different systems and manually try to piece the information together to make sense of trends, market demands, financial and product availability. This was not only time consuming but also left room for errors since the combined information was never put together in a timely manner. By the time manual reports were compiled, a lot of new data had been generated or changed in the systems which made the manually prepared excel sheets obsolete.
Now, the business intelligence system built on IBM technology not only provides business information, but provides on-line access to the company's key transactional systems – orders, warehouse, financials, production, point-of-sale and channel sales. Sales associates searching for specific stock across the distributed supply chain can now quickly pinpoint the item in need, determine the location, and order new shipments to minimize the financial impact of carrying out-of-stock merchandise.
The IBM Cognos BI solution also gives the retailer a consolidated view of production, sales, distribution. Employees can anticipate problems by drilling down if the garment is off schedule and understand supply and demand cycle ahead of time. Elie Tahari employees have the combination of up-to-the-minute creative designs and product process that enable early detection, fast reaction and quick execution based on anticipated trends.
"In today's economic times, retailers must adapt to the changing consumer behaviors to attract new shoppers and create more advocates while driving down costs, and creating new value," said Ambuj Goyal, General Manager, Information Management, IBM. "We are committed to the success of our clients helping them gain new intelligence into their business operations by creating an information agenda and using customer information as a strategic asset to improve business outcomes."
IBM Technology
Popular News
Leave your Comments
Editor’s Pick
Ritesh Dodhia
Dodhia Synthetics Limited
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
