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Dress Barn signs e-commerce services contract with GSI
28
Feb '09
GSI Commerce Inc announced it has signed a multiyear agreement to provide Dress Barn Inc, a national specialty apparel retailer for women, with e-commerce technology, fulfillment and design services. GSI will launch the first Dress Barn Inc online store for the maurices brand this fall.

“GSI has a terrific reputation in the industry for providing leading e-commerce services to large, national retailers,” said David R. Jaffe, President and Chief Executive Officer of Dress Barn Inc.

“After conducting an extensive evaluation of solution providers, we chose GSI based on its leadership position, robust, stable platform and proven experience working with retailers. We look forward to launching the maurices online store later this year.”

GSI, through its digital agency gsi interactivesm, conducted a thorough assessment of maurices' retail operations to better understand their customers and provide strategic guidance on what the user experience could be.

“We were impressed with the upfront consultation and recommendations that GSI provided during our selection process,” explained Lisa Rhodes, Executive Vice President and Chief Merchandising Officer for maurices. “Together, we discussed a range of options that would help Dress Barn Inc meet its e-commerce goals.”

“Dress Barn Inc has a rich history of providing casual, dressy and career apparel to meet the attitudes and lifestyles of its customers. We are happy that they have placed their trust in us as a partner to help grow their online business,” said Damon Mintzer, Executive Vice President of Sales for GSI.

GSI Commerce Inc


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