Home / Knowledge / News / Information Technology / The Old Treehouse to use Cybertill system for web promotions
The Old Treehouse to use Cybertill system for web promotions
17
Mar '09
EPoS & e-commerce technology company, Cybertill, has named the latest of its clients to extend its business from store-only to include a transactional e-commerce site as the children's store, The Old Treehouse.

Based in the quaint West Yorkshire town of Hebden Bridge, The Old Treehouse is the brainchild of Grainne Mahon Henson, who started the business in 2004.

“We have one simple aim,” she explains. “To delight, enchant and inspire. We stock covetable brands of children's clothes, toys, books, crafts and essentials. Wherever possible, we live up to our ethical and eco credentials by stocking organic and fairtrade items.”

After initially operating with just a cash register, the young business invested in a complete front-office and back-office application from Cybertill. Prompted by customer interest and by the knowledge that she could easily extend her Cybertill system to manage a web site, Grainne Mahon Henson recently decided to take her business online.

“Whether instore or online, all our customers benefit from competitive internet prices married with exceptional shop service.” The web site works well for occasional visitors to the store, who can then go onto online to order.

The team of eight staff find that stock can be easily tracked and managed across both channels, and they always have a consolidated real-time view of sales and product status. “This is such a boon for a small business such as ours which, nevertheless, stocks a very large number of items.”

The cybertill system also records customer addresses and tracks orders, which creates a database for The Old Treehouse to use for promotions and mailings.

Every product is personally selected by Mrs Henson and includes collectable wooden toys, multi-ethnic toys and bilingual books. Her personal experience of the needs of premature babies has prompted her to stock a specialist range of clothing for tiny bodies, which is sold on a not-for-profit basis.

A sister web site called Marsupial Mum offers information on a range of slings and is soon to sell online.

“Supported by our cybertill system, we can do so much more than we would otherwise have been able to,” Grainne Mahon Henson concludes.

Cybertill Limited


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search