Home / Knowledge / News / Information Technology / Carrefour goes with Teradata Active EDW
Carrefour goes with Teradata Active EDW
29
Apr '09
Teradata Corporation, the world's largest company solely focused on data warehousing and enterprise analytics, announced that Carrefour, the largest European retailer, is expanding its Teradata Active Enterprise Data Warehouse (EDW) environment to support business analytics within its marketing department.

Teradata's solutions enable the control of marketing activities for over 14 million households, more than half of all French households, and offer Carrefour a 360-degree real-time view of its customers across multiple customer contact channels, most notably its brands, hypermarket and supermarket retail stores.

Notably, Carrefour currently has the largest customer behaviour database in France in terms of information management capacity and customer data history.

With significant retail experience and presence, Teradata's professional services and industry consulting expertise continue to be a key factor in meeting Carrefour's business and technology requirements. This is critical at a time when many organizations are integrating enterprise data and updating their information infrastructures.

The Teradata Active EDW is providing Carrefour's marketing department with the three key elements required to achieve its objectives: a large information capacity to manage high volumes of data, an accelerated deployment, and the option to process and extract data in near-real time to meet growing demands from its many business users.

“The project's required speed of deployment represented a real challenge, and Teradata has been able to meet our schedule, thanks to their cutting-edge technological solutions, experienced consultants and unmatched expertise,” said Gérard Castrie, marketing and communication director, Carrefour France.

“Offering the optimum response to any kind of business problem at any moment is an invaluable economic advantage, and we are pleased Carrefour has chosen Teradata to meet this kind of demand,” said Eric Joulié, vice president, Teradata Western Europe and president, Teradata France.

With its total of 1,230 stores in France and massive data volume growth due to the convergence of the data from its hypermarkets and supermarkets, Carrefour has welcomed Teradata's abilities to support new business initiatives, aimed at providing an ever-more precise service to its millions of customers.

The new enterprise intelligence platform permits a more detailed analysis of data relating to consumer behaviour and purchasing, while also providing optimal management of the marketing campaigns that engage those customers. The Teradata user environment at Carrefour is growing as well. Eventually, over 70 users will be continuously submitting complex requests and receiving the desired responses within moments of their need.

Six months was all it took the teams from Carrefour and Teradata, including about 20 specialists, to get the expanded data warehouse projectup and running. During this period, the data was integrated, the data models developed and the load tests carried out.


Must ReadView All

'Knitting machines can be used for various applications'

Textiles | On 21st Aug 2018

'Knitting machines can be used for various applications'

Flat knitting machines have the potential of being used for a number...

Bangladesh imported 46% of cotton requirement from India

Textiles | On 21st Aug 2018

Bangladesh imported 46% of cotton requirement from India

Bangladesh imported 46 per cent of its requirement of cotton from...

Indian team finds way to cut water use in textile industry

Textiles | On 21st Aug 2018

Indian team finds way to cut water use in textile industry

Researchers at the department of chemistry in Calicut University in...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search