Carrefour goes with Teradata Active EDW

29 Apr '09

4 min read

Teradata Corporation, the world's largest company solely focused on data warehousing and enterprise analytics, announced that Carrefour, the largest European retailer, is expanding its Teradata Active Enterprise Data Warehouse (EDW) environment to support business analytics within its marketing department.

Teradata's solutions enable the control of marketing activities for over 14 million households, more than half of all French households, and offer Carrefour a 360-degree real-time view of its customers across multiple customer contact channels, most notably its brands, hypermarket and supermarket retail stores.

Notably, Carrefour currently has the largest customer behaviour database in France in terms of information management capacity and customer data history.

With significant retail experience and presence, Teradata's professional services and industry consulting expertise continue to be a key factor in meeting Carrefour's business and technology requirements. This is critical at a time when many organizations are integrating enterprise data and updating their information infrastructures.

The Teradata Active EDW is providing Carrefour's marketing department with the three key elements required to achieve its objectives: a large information capacity to manage high volumes of data, an accelerated deployment, and the option to process and extract data in near-real time to meet growing demands from its many business users.

“The project's required speed of deployment represented a real challenge, and Teradata has been able to meet our schedule, thanks to their cutting-edge technological solutions, experienced consultants and unmatched expertise,” said Gérard Castrie, marketing and communication director, Carrefour France.

“Offering the optimum response to any kind of business problem at any moment is an invaluable economic advantage, and we are pleased Carrefour has chosen Teradata to meet this kind of demand,” said Eric Joulié, vice president, Teradata Western Europe and president, Teradata France.

With its total of 1,230 stores in France and massive data volume growth due to the convergence of the data from its hypermarkets and supermarkets, Carrefour has welcomed Teradata's abilities to support new business initiatives, aimed at providing an ever-more precise service to its millions of customers.

The new enterprise intelligence platform permits a more detailed analysis of data relating to consumer behaviour and purchasing, while also providing optimal management of the marketing campaigns that engage those customers. The Teradata user environment at Carrefour is growing as well. Eventually, over 70 users will be continuously submitting complex requests and receiving the desired responses within moments of their need.

Six months was all it took the teams from Carrefour and Teradata, including about 20 specialists, to get the expanded data warehouse projectup and running. During this period, the data was integrated, the data models developed and the load tests carried out.

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