MarketLive launches next-generation IMM Suite

20 Jun '09

4 min read

Additionally, analysis of recency, frequency, and monetary purchase values helps retailers uncover hidden customer groups that can be reached with appropriate messages and offers. By combining purchase history and click behavior, retailers can build profiles for each buyer that can be leveraged in future campaigns. Transactional, promotional, and loyalty-building emails are easily developed, automatically delivered, and analyzed for optimal campaign management.

"Marketing and merchandising are not only some of the most important business processes in our eCommerce environment, but also some of the most resource intensive," said Jason Gaiam, Vice President and General Manager, Consumer Direct Gaiam. "The new MarketLive IMM Suite will be invaluable to our efforts for three reasons. First, it will add efficiencies and expertise to our marketing efforts. Second, the suite will help us extend the lifetime value of our customers more effectively. Third, and most important, it will allow us to engage our customers in ways that grow loyalty and strengthen our brand."

The MarketLive IMM Suite represents a significant step forward in the company's Commerce-as-a-Service (CaaS) delivery model that was announced earlier this year. MarketLive clients can learn about optimal use of the new MarketLive IMM Suite, as well as MarketLive's Intelligent Commerce Platform in MarketLive's hosted Centers of Excellence.

These communities of experts exchange ideas, best practices, and even technology built for the MarketLive platform. This model allows merchants to take advantage of breakthrough technology and strategic advancements quickly while learning from each other in a free exchange of ideas. The MarketLive IMM Center of Excellence is hosted on the MarketLive Intelligent Commerce Connections community site.

MarketLive Inc

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