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Danskin switches to Bazaarvoice Social Commerce Suite
20 Jul '09
4 min read
Since 1882, the Danskin Brand has proudly been synonymous with femininity, innovation, quality and superior comfort and fit. Starting out as a family owned business that catered to New York City's dancers selling tights, tutus, and leotards, Danskin soon became the standard for dancers across the USA. Today Danskin enjoys status as the ultimate female active brand, both nationally and internationally.
The label has evolved with women's lifestyles for over 125 years to create the best in fashionable, functional dancewear, active wear and casual clothes as well as fitness equipment including weights, toning balls and yoga mats. Be it stylish activity-appropriate fitness, yoga, dance, gymnastics, or casual wear, Danskin is dedicated to meeting the changing fashion wants and performance needs of active women and girls.
Bazaarvoice's Software as a Service (SaaS) solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy's, Overstock, P&G, Panasonic, QVC, and USAA in 36 countries.
The label has evolved with women's lifestyles for over 125 years to create the best in fashionable, functional dancewear, active wear and casual clothes as well as fitness equipment including weights, toning balls and yoga mats. Be it stylish activity-appropriate fitness, yoga, dance, gymnastics, or casual wear, Danskin is dedicated to meeting the changing fashion wants and performance needs of active women and girls.
Bazaarvoice's Software as a Service (SaaS) solutions have served more than 50 billion pieces of customer-generated content on more than 525 brand web sites like Best Buy, Costco, Dell, Macy's, Overstock, P&G, Panasonic, QVC, and USAA in 36 countries.
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