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Redeveloped online store allows JKL Clothing to expand rapidly

31
Jul '09
JKL Clothing, a Sheffield based online clothing retailer, announce the launch of their new online store after 6 months of intensive development. The store, which features a wider range of corporate, leisure and children's clothing, has been redeveloped to give JKL Clothing the structure to effectively grow their online presence.

After 6 months of intense development, JKL Clothing are proud to announce the launch of their new online clothing store. The new site has been designed to give complete flexibility, allowing JKL Clothing to expand rapidly, in line with company goals of targeting new markets and providing customers with a far wider selection of clothing products.

The site will now host big brands such as Snickers, Dickies, Brook Taverner and Kooga, all of which are easily sorted via the friendly navigation structure in place. In line with new products, the JKL Clothing team have expanded their in house embroidery and screen printing facilities to increase overall capacity and improve customer satisfaction by reducing delivery times across a wide range of products. JKL Clothing now have the capacity to print up to 20,000 garments per week, and embroider a further 10,000 (including t shirt printing)

The new site launch has been timed perfectly with the beginning of an aggressive online marketing campaign through various channels which will help the company reach new customers. Jeff Harris, managing director of JKL Clothing states "the launch of our new site is the culmination of 6 months hard work, I firmly believe that investment in our online presence now, will pay dividends over the coming months and contribute the continued growth of our company".

Further investment is planned for the JKL Clothing website, primarily with the implementation of a customer portal which will allow customers to generate lists of garments from which employees can easily select and place orders online.

JKL Clothing


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