Interviews
Fashionista brings three hot technologies
24 Nov '09
5 min read
With Fashionista, shoppers can “virtually” try on clothing and easily cycle through various styles with a flick of the wrist. Fashionista works with a webcam and uses a printable marker to overlay clothes on the shopper's real-time image. Via the printed marker, the application automatically detects where the shopper is standing in a room and adjusts the clothes accordingly. The shopper can then change outfits by utilizing the motion capture technology to select a new piece of clothing from a personalized wardrobe – without returning to their keyboard and mouse.
Shoppers can also take a picture of themselves and their favorite looks by motioning over the camera icon within the Fashionista interface. The image can be saved and emailed to a friend for feedback, or easily uploaded directly to Facebook, where it is published to the shopper's profile. A shopper's friends will then see the image in their news and live feeds and be able to comment on it immediately.
Tobi.com is the first online retailer who will be integrating the product to its site. "As part of our brand promise of 1-to-1 shopping, we are always looking for innovative and engaging ways to provide our customers a more personalized shopping experience," said Jeff Lee, Vice President of Products and Technology at Tobi. "We love the social shopping aspects behind Fashionista and feel it aligns perfectly with our personal online stylist service. It provides our customers another way to get more comfortable with their purchasing decision and we expect it to have a positive impact on a variety of metrics we track around customer satisfaction, product discovery, and customer engagement."
“Fashionista gives retailers like Tobi.com a cool way to stand out in the crowd and get more out of Facebook – without spending a cent more on advertising or brand initiatives,” continued Selinger. “With Fashionista, Tobi.com is tapping a passionate group of shoppers who are super excited about what they wear, how they style their clothes and what looks fabulous.”
Fashionista is available on the RichRelevance enRICH Personalization Platform and utilizes existing product data feeds and images. The application is built in Flash to provide users a seamless experience with no additional plug-ins and allows retailers to track the tool's performance using existing analytics.
Shoppers can also take a picture of themselves and their favorite looks by motioning over the camera icon within the Fashionista interface. The image can be saved and emailed to a friend for feedback, or easily uploaded directly to Facebook, where it is published to the shopper's profile. A shopper's friends will then see the image in their news and live feeds and be able to comment on it immediately.
Tobi.com is the first online retailer who will be integrating the product to its site. "As part of our brand promise of 1-to-1 shopping, we are always looking for innovative and engaging ways to provide our customers a more personalized shopping experience," said Jeff Lee, Vice President of Products and Technology at Tobi. "We love the social shopping aspects behind Fashionista and feel it aligns perfectly with our personal online stylist service. It provides our customers another way to get more comfortable with their purchasing decision and we expect it to have a positive impact on a variety of metrics we track around customer satisfaction, product discovery, and customer engagement."
“Fashionista gives retailers like Tobi.com a cool way to stand out in the crowd and get more out of Facebook – without spending a cent more on advertising or brand initiatives,” continued Selinger. “With Fashionista, Tobi.com is tapping a passionate group of shoppers who are super excited about what they wear, how they style their clothes and what looks fabulous.”
Fashionista is available on the RichRelevance enRICH Personalization Platform and utilizes existing product data feeds and images. The application is built in Flash to provide users a seamless experience with no additional plug-ins and allows retailers to track the tool's performance using existing analytics.
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