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TrueAction boosts Madison Avenue presence with Stuart Bogaty

25
Nov '09
TrueAction, a GSI Commerce company announced that Stuart Bogaty has joined the company as vice president of interactive marketing services. In this role, Bogaty will focus on executing innovative media opportunities that will deliver value and drive incremental revenue for TrueAction clients. The move punctuates an aggressive year for TrueAction as it continues to expand its presence and service offerings.

“Stuart has a long track record of building great brands,” said Nick Pahade, president of TrueAction. “His focus in social media and role in digital marketing makes him an invaluable resource and a great addition to our New York City team.”

As vice president of interactive marketing services, Bogaty will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.

Prior to joining TrueAction, Bogaty held key senior management positions at companies within WPP, including, OgilvyOne, mOne, and neo@ogilvy. At mOne, Bogaty started the search engine marketing practice. Most recently, Bogaty was executive vice president and global managing partner at Universal McCann, a full service media agency, where he was responsible for driving all North American digital media for Johnson & Johnson. In his new role, Bogaty will report directly to Pahade.

“TrueAction is a new breed of agency that behaves like a client side resource with a singular focus on driving results,” said Bogaty. “It is very exciting to be a part of a company that is leading a much needed change in the agency/client paradigm.”

TrueAction is transforming the advertising world with a new approach known as reflex marketing that contends that all actions have a transactional value whether it be monetary, physical, or emotional. The company aims to understand what turns users' attentions into actions -- actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

GSI Commerce


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