Home / Knowledge / News / Information Technology / TrueAction boosts Madison Avenue presence with Stuart Bogaty
TrueAction boosts Madison Avenue presence with Stuart Bogaty
25
Nov '09
TrueAction, a GSI Commerce company announced that Stuart Bogaty has joined the company as vice president of interactive marketing services. In this role, Bogaty will focus on executing innovative media opportunities that will deliver value and drive incremental revenue for TrueAction clients. The move punctuates an aggressive year for TrueAction as it continues to expand its presence and service offerings.

“Stuart has a long track record of building great brands,” said Nick Pahade, president of TrueAction. “His focus in social media and role in digital marketing makes him an invaluable resource and a great addition to our New York City team.”

As vice president of interactive marketing services, Bogaty will oversee the development of strategic media plans for clients, as well as build and manage new and existing New York relationships. TrueAction provides a comprehensive suite of digital marketing and design solutions that help clients drive revenue across multiple channels. Its services include design, emerging media, in-house photography, usability, and product content development.

Prior to joining TrueAction, Bogaty held key senior management positions at companies within WPP, including, OgilvyOne, mOne, and neo@ogilvy. At mOne, Bogaty started the search engine marketing practice. Most recently, Bogaty was executive vice president and global managing partner at Universal McCann, a full service media agency, where he was responsible for driving all North American digital media for Johnson & Johnson. In his new role, Bogaty will report directly to Pahade.

“TrueAction is a new breed of agency that behaves like a client side resource with a singular focus on driving results,” said Bogaty. “It is very exciting to be a part of a company that is leading a much needed change in the agency/client paradigm.”

TrueAction is transforming the advertising world with a new approach known as reflex marketing that contends that all actions have a transactional value whether it be monetary, physical, or emotional. The company aims to understand what turns users' attentions into actions -- actions that can grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction's strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

GSI Commerce


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Top executives
Retailers

Weak rupee breeds inflation

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search