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GSI's results driven by its proven e-commerce platform

02 Dec '09
5 min read

Shoppers also responded positively to the widespread availability of online promotional shipping offers. Many GSI sites offered free shipping on purchases which contributed to record-breaking sales for those retailers over the weekend.

“Great shipping offers are a cost of entry for online retailers, and our sites are experiencing remarkable success with their offers this year,” said Dias. “Industry surveys tell us that more than one-half of all e-commerce sites will provide free shipping this year, and we're seeing that consumers respond well when it's available to them.”

E-mail offers also attracted this year's shoppers. e-Dialog, GSI's award-winning e-mail subsidiary, sent 481 million e-mails over the five-day period, up 62 percent over the same period last year. Revenue growth derived from e-mail for GSI clients using e-Dialog's e-mail service increased 114 percent, including comparable store growth and growth from new clients.

“Consumers love it when relevant information is delivered right to their e-mail box, and they can head straight to the merchandise they want, with just a click,” said Dias. “This year more than ever, retailers have relied on e-mail because of tremendous success garnered with targeted, tailored e-mail communication with their customers.”

Private sale sites reflected another success story this Thanksgiving weekend. Rue La La, a GSI-owned, invitation-only private sale site for premier brands, saw a more than three-fold increase in the number of orders placed for the five-day period compared to the same period last year. Rue La La members were ready and excited to shop on Cyber Monday with the first hour of the private sale event that launched at 11:00 a.m. resulting in a record-breaking number of visitors since the site launched in April, 2008.

An item growing in popularity is customized, design-your-own professional sports merchandise where fans can personalize items to reflect their favorite teams and players. Over the five-day Thanksgiving weekend consumers ordered 57,500 customized items from the GSI-enabled sporting league web stores, a 96 percent increase over last year. GSI has e-commerce agreements to operate the online stores for major professional sports leagues in the United States, including the NFL, Major League Baseball, the NHL, the NBA, NASCAR and Major League Soccer.

“We're thrilled with how we were able to support our clients from Thanksgiving through Cyber Monday,” said Michael G. Rubin, chairman, president and CEO of GSI. “As an innovative global e-commerce platform capable of managing all aspects of online sales and interactive marketing for leading retailers and consumer brands, we were successful at delivering a great consumer experience on behalf of our clients.”

GSI Commerce

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