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Fashion sector sees eCommerce as best way to combat recession

05 Dec '09
4 min read

Brian Hume, Managing Director of Martec International who undertook the research, comments, "The evidence is that IT budgets are returning to their long-term average. IT spend on multi-channel functionality is up significantly. This year, companies' report that their IT spend is back to a more normal level and they predict that levels will increase into next year. Most companies say their website is one of the few areas where they are seeing sales growth, and so they are scaling up this area of their business. They are broadening their range, increasing the number of countries covered and improving website usability."

The 'Technology in Fashion' research report also shows that considerable efforts are being made to improve the shopping experience for customers across every channel. However, whilst most retailers (67%) are currently able to offer their customers the chance to return products bought online at the store, only 30% of companies are able to check store stock levels from the website, a capability that consumers are particularly keen on.

Prologic's Sam Jackson concludes, "There is now a real need for integrated business systems that provide visibility and accurate information across all sales channels. As retailers increasingly trade through their own stores, franchise, wholesale, mail order and over the web, they need software that can manage and integrate every aspect of their business operations."

Prologic plc

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