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ATG to power JCPenney new digital platform

10
Dec '09
Art Technology Group Inc (ATG) the premier provider of cross-channel and e-commerce solutions announced that JCPenney has selected ATG to power its cross-channel digital commerce business. The retailer will employ ATG's market leading commerce software to drive additional sales across all of JCPenney's business channels.

JCPenney is one of the nation's top retailers, operating throughout the United States and Puerto Rico. The company currently has one of the largest apparel and home furnishing site on the Internet, jcp.com, and offers a wide array of national, private, and exclusive brands, delivering on its commitment to provide customers with style and quality at smart prices.

For JCPenney, cross-channel commerce extends far beyond conducting simple transactions. The company's strategy is to create personalized, branded experiences via rich digital content in stores, the Web, on mobile devices and in social commerce. JCPenney's vision is that content, branding, and the overall customer experience will be integrated and orchestrated across all channels. The ATG platform will become the backbone for this highly connected and customer-centric digital enterprise.

"Being able to integrate the ways we engage with our customers is critical to our continued business growth,” said Tom Nealon, executive vice president and chief information officer, JCPenney. “We are committed to providing the most compelling customer experience possible, and we selected ATG to power our new digital platform because it was clear to us that ATG offers the strongest and most robust solution to orchestrate and drive the success of these channels."

“JCPenney's vision to integrate a personalized Web presence with in-store, call center, social and mobile channels is very exciting, and clearly aligned with our vision of the 'anytime, anywhere' consumer,” said Bob Burke, ATG's president and CEO. “ATG is proud to welcome JCPenney as a new customer, and we're looking forward to helping them significantly grow their digital presence.”

Art Technology Group Inc (ATG)


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