Home / Knowledge / News / Information Technology / ATG to power JCPenney new digital platform

ATG to power JCPenney new digital platform

10
Dec '09
Art Technology Group Inc (ATG) the premier provider of cross-channel and e-commerce solutions announced that JCPenney has selected ATG to power its cross-channel digital commerce business. The retailer will employ ATG's market leading commerce software to drive additional sales across all of JCPenney's business channels.

JCPenney is one of the nation's top retailers, operating throughout the United States and Puerto Rico. The company currently has one of the largest apparel and home furnishing site on the Internet, jcp.com, and offers a wide array of national, private, and exclusive brands, delivering on its commitment to provide customers with style and quality at smart prices.

For JCPenney, cross-channel commerce extends far beyond conducting simple transactions. The company's strategy is to create personalized, branded experiences via rich digital content in stores, the Web, on mobile devices and in social commerce. JCPenney's vision is that content, branding, and the overall customer experience will be integrated and orchestrated across all channels. The ATG platform will become the backbone for this highly connected and customer-centric digital enterprise.

"Being able to integrate the ways we engage with our customers is critical to our continued business growth,” said Tom Nealon, executive vice president and chief information officer, JCPenney. “We are committed to providing the most compelling customer experience possible, and we selected ATG to power our new digital platform because it was clear to us that ATG offers the strongest and most robust solution to orchestrate and drive the success of these channels."

“JCPenney's vision to integrate a personalized Web presence with in-store, call center, social and mobile channels is very exciting, and clearly aligned with our vision of the 'anytime, anywhere' consumer,” said Bob Burke, ATG's president and CEO. “ATG is proud to welcome JCPenney as a new customer, and we're looking forward to helping them significantly grow their digital presence.”

Art Technology Group Inc (ATG)


Must ReadView All

Pic: XiXinXing / Shutterstock.com

E-commerce | On 11th May 2021

China's e-commerce logistics activities grow in April

E-commerce logistics sector in China showed moderate growth in April...

Pic: Phaustov / Shutterstock.com

Retail | On 11th May 2021

British retail company JD Sports acquires Manchester-based Oi Polloi

British sports fashion retail company JD Sports has acquired the...

Pic: Tufts University

Textiles | On 11th May 2021

Tufts University steps towards sustainability in leather by using silk

Scientists at the Tufts University School of Engineering have created ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Tech in fashion industry has hit acceleration button

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search