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Brooks DNA protects every step of every run
13 Jan '10
4 min read
In addition to its adaptable properties, Brooks DNA also maximizes the underfoot performance of running shoes, providing:
• 30% better cushioning than standard gel or EVA materials at baseline impact levels, and even better at higher impacts;
• Twice as much energy return with maximum force applied;
• Better efficiency across a range of impact forces—great performance under different weights and paces;
• Enhanced forefoot flexibility ensuring a smooth transition from heel strike to toe-off.
Brooks DNA debuted in the new Glycerin 8 neutral running shoe released on January 1, 2010. Available at retail stores and online at brooksrunning.com, the Glycerin 8 features Brooks DNA in strategic locations in the rearfoot and forefoot of the shoe, in addition to the brand's eco-friendlier full-length BioMoGo midsole. Runners can select from the Glycerin 8's two men's and two women's color options, as well as regular, narrow, and wide widths.
Underscoring excitement for the shoe and DNA in both the specialty running and national account retail channels, spring 2010 bookings of the Glycerin 8 are up 27 percent and 43 percent, respectively, relative to that of the Glycerin 7 for spring 2009.
Different from the running company's patented HydroFlow cushioning technology, Brooks DNA is the only cushioning system required in the Glycerin 8 to deliver peak performance. Consumers will soon see Brooks DNA come to more Brooks shoes, including franchise styles Beast, Ariel, Trance 10, and Adrenaline GTS 11.
The launch of Brooks DNA also represents another chapter in the brand's ongoing, industry-leading commitment to environmental responsibility. Brooks DNA is completely recyclable in the manufacturing process. As opposed to typical cushioning systems that include four materials, making them difficult to recycle and more energy-intensive to produce, Brooks DNA consists of only one material, and all leftover, post-process material waste goes back into Brooks shoes. This requires half as many steps and much less energy in production compared to that of traditional cushioning systems. Additionally, the manufacturing process of Brooks DNA also uses less adhesive, reducing the amount of volatile organic chemicals involved in making shoes with Brooks DNA cushioning.
• 30% better cushioning than standard gel or EVA materials at baseline impact levels, and even better at higher impacts;
• Twice as much energy return with maximum force applied;
• Better efficiency across a range of impact forces—great performance under different weights and paces;
• Enhanced forefoot flexibility ensuring a smooth transition from heel strike to toe-off.
Brooks DNA debuted in the new Glycerin 8 neutral running shoe released on January 1, 2010. Available at retail stores and online at brooksrunning.com, the Glycerin 8 features Brooks DNA in strategic locations in the rearfoot and forefoot of the shoe, in addition to the brand's eco-friendlier full-length BioMoGo midsole. Runners can select from the Glycerin 8's two men's and two women's color options, as well as regular, narrow, and wide widths.
Underscoring excitement for the shoe and DNA in both the specialty running and national account retail channels, spring 2010 bookings of the Glycerin 8 are up 27 percent and 43 percent, respectively, relative to that of the Glycerin 7 for spring 2009.
Different from the running company's patented HydroFlow cushioning technology, Brooks DNA is the only cushioning system required in the Glycerin 8 to deliver peak performance. Consumers will soon see Brooks DNA come to more Brooks shoes, including franchise styles Beast, Ariel, Trance 10, and Adrenaline GTS 11.
The launch of Brooks DNA also represents another chapter in the brand's ongoing, industry-leading commitment to environmental responsibility. Brooks DNA is completely recyclable in the manufacturing process. As opposed to typical cushioning systems that include four materials, making them difficult to recycle and more energy-intensive to produce, Brooks DNA consists of only one material, and all leftover, post-process material waste goes back into Brooks shoes. This requires half as many steps and much less energy in production compared to that of traditional cushioning systems. Additionally, the manufacturing process of Brooks DNA also uses less adhesive, reducing the amount of volatile organic chemicals involved in making shoes with Brooks DNA cushioning.
Brooks Sports Inc
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