Epsilon and NY & Co partnership continues to grow

22 Jan '10

3 min read

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that its Epsilon subsidiary has signed a multi-year expansion agreement with New York & Company, a specialty retail apparel chain with 592 stores nationwide.

Founded in 1918, New York & Company is a leading specialty retailer of women's fashion and accessories, offering the latest NY Style at Great Deals. In 2008, New York & Company revenue totaled $1.14 billion.

Since 2006, Epsilon has been providing highly targeted, permission-based email marketing services to New York & Company to increase repeat purchase rates. New York & Company has also been a long-tenured private label credit card client of Alliance Data. Under the terms of the newly expanded agreement, Epsilon will now provide New York & Company with a comprehensive database marketing solution that includes customer data management, campaign management, reporting, and strategic consulting and analytics services.

Epsilon's solution will integrate marketing activities across all channels to help New York & Company optimize its marketing investment and maximize the profitability of its direct–to-consumer efforts. Epsilon will enable New York & Company to have a 360-degree view of its customers across all channels and platforms and will also provide New York & Company a comprehensive suite of data services that include demographic data overlay and prospecting data. In addition, Epsilon will leverage its consulting expertise to identify marketing opportunities based on data including: customer purchase history, promotion response history, and demographic profiles. This will enable New York & Company to effectively target customers using relevant messages and offers to drive sales and encourage repeat visits and purchases.

"We are excited about building upon an already successful partnership with Epsilon and its parent company, Alliance Data. Epsilon has successfully demonstrated its ability to integrate its comprehensive suite of services, both strategically and operationally, across the entire marketing value chain – including technology, digital, analytics and strategy," said Sheamus Toal, Executive Vice President and Chief Financial Officer of New York & Company. "At New York & Company, we recognize the importance of effectively targeting our customers and prospects with messages tailored specifically to their needs and behaviors. With Epsilon's expertise, technology and comprehensive solution, we are able to deliver an even more positive shopping experience for our customers."

According to Bryan Kennedy, President of Epsilon, "This relationship truly represents the value of integrating the full spectrum of capabilities that Epsilon and Alliance Data have assembled under one roof. We are pleased that New York & Company recognizes our expertise and ability to maximize the return on their marketing investment. We're excited to provide a complete marketing solution that drives sales, brand affinity, and customer loyalty for New York & Company."

Alliance Data Systems Corporation

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