KangaROOS kicks off comeback with Volusion support

05 Apr '10

5 min read

• Integrated SEO – Site is easily search engine optimized, resulting in top Google ranking for target keywords without third party SEO programs.
• Custom Design – Volusion worked with ROOS to adapt its graphical elements into a consistent, intuitive web site design template that provides the constant feel and personality of the site, regardless of which page customers are on.
• Product Zoom – Enhanced merchandizing feature allows ROOS customers to instantly magnify product details.
• Integrated CRM – With an advanced ticketing system and all-in-one admin area, ROOS can manage the entire order process and customer experience from a single area of the store.
• Unlimited Scalability – The easily-scalable architecture with advanced load balancing & dynamic resourcing helped ROOS meet its demanding spikes in traffic garnered from national media coverage.
• Mission Critical Hosting – With 100 percent redundancy, virtualized hardware-independent systems, and continuous data backups with data clustering, Volusion offered ROOS the same technology infrastructure that powers systems for financial institutions.
• Stringent Security – Data is secured against theft or manipulation with integrated IP blocking, 24x7 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides ROOS with a guarantee that its customers' credit card information is securely collected, protected and stored.
• Email System and Newsletter Features – Built-in email system allows ROOS to easily build newsletters and communicate with customers in one central location.

Supporting Quotes

• “With Volusion, I can build my business without worrying about moving data if I grow to a certain level,” said Jared Carver, President of KangaROOS USA. “I also liked the social applications – particularly Facebook. We knew that to reinvigorate the ROOS brand, we needed to have a powerful social media presence and Volusion made that easier for us.”
• “Prior to launching a site with ecommerce capabilities, we had solid, steady web traffic, but had no way to monetize that traffic,” continued Carver. “Now, we're converting traffic into sales while driving new customers to the site.”
• “With online sales capabilities, we now have a reason to more actively communicate with our customers. Our Facebook fans have increased 10x since we launched the site and now we can service them directly instead of working through other retailers,” said Carver. “In this way, the site has allowed to increase and improve our interactions with customers, creating an avid and loyal customer base.”
• “To date, sales at our online store have far exceeded our expectations,” added Carver. “I can't believe that with thousands of customers, our team can call Volusion and get superior, one-on-one customer service.”
• “As a cultural icon with huge potential for ecommerce growth, KangaROOS is the ideal customer for Volusion and we're honored to be working with them,” said Clay Olivier, COO and CMO of Volusion. “As the brand continues to grow in popularity, we'll be working hand-in-hand with ROOS to help them meet the customer demand that's sure to follow.”

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