;
Home / Knowledge / News / Information Technology / New website of Mirapodo with innovative shopping features
New website of Mirapodo with innovative shopping features
21
Apr '10
Demandware Inc announced the launch of Mirapodo.de on the Demandware eCommerce Platform. Mirapodo is the new online shoe boutique of the Otto Group, the world's second largest online retailer and Germany's largest retailer.

Otto Group established Mirapodo with the goal of making it Germany's number one online marketplace for shoes. The new site currently offers more than 5,000 articles and the largest shoe selection in Germany, with a strong emphasis on customer service, including a 100 day return policy, free shipping and returns, as well as a hotline for personalized service. The site also includes innovative shopping features designed to enhance the online shopping experience and live up to its motto of “Making Shoe Shopping Simple,” such as:

• Shoe Cinema – a Flash-based application that provides full-screen product detail with high resolution images and zoom
• Visual Search – a search engine that uses image processing to help shoppers find shoes of similar style and color
• Footbook – a size/fit recommendation engine that leverages historical orders and return data to help shoppers find the right size and fit
• Shoe Pilots – an opportunity for consumers to try different shoes each month and publish a review of the shoe and brand on Facebook

Demandware was selected because it provides a flexible, scalable ecommerce platform designed for continuous innovation. “We are committed to providing the highest levels of service and satisfaction to our customers. In order to do this, our ecommerce platform must allow us to continually adapt our site to the needs of individual consumers. With Demandware, we get leading ecommerce functionality and can focus our time and resources on providing an exceptional shopping experience, rather than maintaining costly and burdensome IT infrastructure,” said Stephanie Caspar, CEO of Mirapodo.

Mirapodo is a German online shoe retailer that is a wholly owned subsidiary of Baur, a division of the Otto Group. Mirapodo is one of the largest online shoe stores in Germany, with more than 170 brands and 5,000 styles of shoes, including HUGO BOSS, Adidas, Nike, Puma, Asics, Buffalo, London, Diesel, Tamaris, Lloyd, Gabor, Pura Lopez, Geox and others.

Demandware Inc


Must ReadView All

Courtesy: Lululemon

Apparel/Garments | On 16th Dec 2018

Lululemon’s net revenue up 21% in Q3 2018

Lululemon Athletica Inc, a healthy lifestyle inspired athletic...

Courtesy: Walmart

Apparel/Garments | On 16th Dec 2018

Rakuten, Walmart start Walmart ecommerce store in Japan

Rakuten and Walmart have joined hands to start the first Walmart...

Courtesy: H&M

Apparel/Garments | On 16th Dec 2018

H&M Group's wage summit discusses fair wages

The textile and fashion industries were brought together by H&M Group ...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search