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IC9design to manage The Outdoor Store internet marketing
13
May '10
The Outdoor Store announced that they have chosen IC9design as their internet marketing provider. IC9design is a rapidly growing integrated marketing solutions provider located in Bloomfield, NY that specializes in internet marketing, website design and development, eCommerce, and search engine optimization.

IC9design will be handling a variety of marketing services for The Outdoor Store including web design and development, content development, newsletters, and email marketing. They will also be adding a powerful eCommerce store to the newly designed website. The site will be driven by a database so they can control all the content and make changes in real time.

The Outdoor Store, located on Routes 5 & 20 in Bloomfield, New York, is nationally known for its fun, family-oriented atmosphere and the largest selection of Carhartt© in the area, American-made products from Johnson Woolen Mills located in Vermont, footwear, local products, and live bait.

“We have the whole family covered from head to toe,” said Gail, Owner of The Outdoor Store. “Every day families from around the area come by to visit and tell us how much they love our store. Even when you're having a bad day, you hear something like that and it brightens your spirits. We're looking to recreate that atmosphere online so when people are shopping on the web, they feel that same vibe they get when they walk through the front door.”

Families just can't get enough of The Outdoor Store, even coming from miles away to visit the grinning old truck Mater that Gail's daughter envisioned after watching the movie “Cars.” Mater is just a small piece of what makes The Outdoor Store such a delight for adults and children. After gearing up with some new outerwear, kids can enjoy the playground while their parents practice at the free 3D range located next to the store's newest addition, Bullzeye Archery. Just beware of the life-like Velocirapter that stalks the nearby deer targets.

Ian Caspersson, IC9design's Owner and Creative Director, was enthusiastic about adding The Outdoor Store as a new client. "I've know about, and shopped at, The Outdoor Store for a very long time. They are a great group of hard working people and I'm grateful they asked us to improve their online presence. The store has this unique atmosphere that is comforting and appealing to the senses as soon as you walk in the front door. We're building a site that emanates this same feeling. Our goal is to bring the store online with the same look and feel. I can't wait to see the results they get from the campaigns we are planning for them.”

IC9design


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