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Casual Male selects CashStar's digital gifting platform

18
Jun '10
CashStar, the digital gifting and incentives company, announced that Casual Male Retail Group, Inc., the worlds largest retailer of big & tall men's apparel and accessories, has selected its platform for the Casual Male XL, Rochester Big and Tall, and B&T Direct brands. By leveraging CashStar's digital gifting and incentives platform, Casual Male customers now have the ability to email personalized eGift cards that can be redeemed in-store or online at any of the brand's three e-commerce sites.

“We are excited to extend our gift card offering to include personalized eGift cards,” said Ric Della Bernarda, Chief Marketing Officer, Casual Male Retail Group. “Along with providing our customers with another gifting option, we are able to leverage CashStar's data management capabilities to grow our customer database, track e-gifting behavior and tailor our marketing efforts accordingly to drive sales and brand loyalty.”

With over 450 store locations throughout the world, Casual Male Retail Group recognized the opportunity to grow its substantial e-commerce operations with CashStar's platform by providing shoppers with a convenient way to order and send gift cards anytime, anywhere. With just a few clicks, consumers can personalize gift cards online by selecting a design or uploading their own image, adding a personal message, and selecting the denomination and send date. Cards can be emailed to the recipient immediately or at a specified future date.

“Gift card programs are crucial for any apparel company and Casual Male Retail Group is leading the way in providing the most personal, compelling and convenient gifting experience for its customers,” said CashStar CEO David Stone. “As the gift card market continues to shift digitally, we anticipate other apparel retailers following Casual Male's lead by significantly enhancing their current gift card offerings.”

Casual Male Retail Group, Inc., the largest retailer of big and tall men's apparel with operations throughout the United States, Canada and Europe, operates 460 Casual Male XL retail and outlet stores, 19 Rochester Clothing stores, upcoming Destination XL stores, and direct-to-consumer businesses which include several catalogs and e-commerce sites. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol “CMRG.”

CashStar Inc


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