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Sunglass Hut gets digital touch of SapientNitro

06
Jul '10
SapientNitro, part of Sapient, has picked up interactive design and marketing duties for Sunglass Hut, the specialty retailer owned by Luxottica Group S.p.A., a global leader in premium fashion, luxury and sports eyewear, following a competitive review.

Sunglass Hut, with 2,000 stores around the world, has tapped SapientNitro to handle all digital marketing and Flash design on the Sunglass Hut e-commerce site. In addition, SapientNitro will be responsible for supporting all online branding, seasonal marketing and digital promotions for key (Oakley, Revo and other) brands sold at Sunglass Hut.

“SapientNitro is the perfect fit for Sunglass Hut, capable of partnering with us at the intersection of business strategy, advertising and marketing, and technology,” said John DeCaprio, vice president, web & eCommerce at Sunglass Hut. “The SapientNitro team demonstrated that they could help us solve e-commerce challenges, provide fresh creative and design ideas, and advise us in areas such as mobile, digital merchandising and social marketing. We're excited about the business possibilities they've presented to us.”

Eric Healy, SapientNitro vice president and project lead, said the team took a pragmatic approach to the pitch while showing how consumer-facing and back-end systems can and should work together. “We're thrilled to be working with Sunglass Hut and appreciate their trust in us,” Healy said. “This assignment helps us build upon our deep expertise in retail and multi-channel commerce in the context of a fun and exciting fashion brand.”

Sapient Corporation


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