Home / Knowledge / News / Information Technology / Scheyer applies digital design sense to fashion with gr.dano line
Scheyer applies digital design sense to fashion with gr.dano line
08
Jul '10
When digital agency Isobar's Brian Scheyer talks about one of his most recent designs, it's difficult to know if he's talking about a client's latest digital campaign or a new collection from gr.dano, a successful women's clothing line he co-created with partner Jill Giordano and which is being featured in the California Design Biennial July 18 – November 1, 2010 at the Pasadena Museum of California Art. He uses phrases such as “don't over embellish,” “keep the design clean but focus on the details, that's where it gets fresh and exciting,” and “maintain a consistent unique point of view throughout – from concept to execution.”

“The more interactive design moves into three-dimensional space and personalization with mediums such as the iPad, the more intersection I see between my fashion designs and my job as a creative director at Isobar working on campaigns for brands like SanDisk, TRESemme and Kohler,” said Scheyer, Associate Creative Director in Isobar's San Francisco office. “In both cases, it comes down to making the consumer – whether buying a dress or a faucet – understand it's not just a product being purchased but an extension of who they are.”

Scheyer and Giordano have been selected to participate in the fourth California Design Biennial titled Action/Reaction, an exhibition that highlights the most significant and innovative designs being created in California. Works will be featured from fashion, industrial design, graphic design, transportation and architecture. Organized and presented by the Pasadena Museum of California Art since 2003, the California Design Biennial showcases new directions in design, as well as explores how design impacts and inspires our culture.

The concept of architecture in fashion design is renewed by the talents of Jill Giordano and Brian Scheyer, the design duo behind women's ready-to-wear label gr.dano. Incorporating structure as a signature design trait, the designers take it one step further with a standout collection of dresses and separates resembling modern chic. The gr.dano line of clothing is available at women's clothing stores through the U.S. and in Canada.

Isobar North America Inc


Must ReadView All

India's ASSEFA reviving indigenous Karungani cotton

Textiles | On 22nd Aug 2018

India's ASSEFA reviving indigenous Karungani cotton

The Association of Sarva Seva Farms (ASSEFA) in India is currently...

Egypt working with industry to restore cotton reputation

Textiles | On 22nd Aug 2018

Egypt working with industry to restore cotton reputation

Egypt’s agriculture ministry is collaborating with the industry there ...

Courtesy: Magda Ehlers from Pexels

Textiles | On 22nd Aug 2018

Pakistan's textile exports stable in July 2018

The value of textile and garment exports from Pakistan remained...

Interviews View All

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search