Home / Knowledge / News / Information Technology / Coldwater Creek launches mobile compatible website
Coldwater Creek launches mobile compatible website
09
Jul '10
Coldwater Creek, the multi-channel retailer of women's apparel, jewelry, fashion and home accessories, and gift items, launched a mobile website on June 24, 2010 that supports the iPhone and Android platforms. The new mobile website is an optimized version of Coldwater Creek's ecommerce site that allows for easy viewing and navigation from these mobile devices. Coldwater Creek is one of the first women's apparel companies to launch a mobile website.

Utilizing resized and reformatted versions of the pages of the brand's ecommerce site, coldwatercreek.com, the new mobile website allows the user to see each page, in full, on the screen of an iPhone or Android, eliminating the need to scroll or zoom. Navigation throughout the shopping experience has been optimized for touch screen devices.

"We are committed to delivering an exceptional brand experience that reflects our customers' lifestyle, so we are excited to be adding this kind of technology into our multi-channel retail mix," said Dan Moen, Senior Vice President, Marketing and Chief Information Officer of Coldwater Creek. He added, "Since the launch, we have already seen a significant increase in page views per site visit from mobile phones. We believe this can be directly attributed to the improved shopping experience."

To access Coldwater Creek's new mobile website, iPhone and Android users type coldwatercreek.com into the web browser on their mobile device and are automatically connected to the mobile version. The company plans to roll out its mobile website to other smartphone devices in the near future.

Founded in 1984, and headquartered in Sandpoint, Idaho, Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry and accessories. The company sells its merchandise through over 350 premium retail stores across the country, online at coldwatercreek.com and through its catalogs. Coldwater Creek's mission is to become the premier specialty retailer for women 35 years of age and older in the United States by offering its customers a compelling merchandise assortment with superior customer service.

Coldwater Creek Inc


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search