Home / Knowledge / News / Information Technology / Nine West launches Mobile Storefront for digital consumer
Nine West launches Mobile Storefront for digital consumer
14
Aug '10
Demandware, Inc., the global leader in on-demand ecommerce, announced that Nine West Footwear Corporation, a division of Jones Apparel Group, Inc., has launched a new mobile storefront using Demandware's mobile commerce application. The Nine West mobile commerce site, NineWest.com/Mobile, is designed to meet the on-the-go shopping needs of the digitally connected shoe and accessory enthusiast who wants to learn about the latest trends and hottest looks of the season – or even make a purchase – from their mobile device.

Nine West is leveraging its existing Demandware eCommerce implementation to quickly and easily launch a feature-rich mobile commerce site. The single, unified environment between the mobile storefront and the ecommerce website will make it easy for Nine West merchants to manage the experiences of customers across digital channels.

Ron Offir, Nine West Group, president of eCommerce, said, "Our shoppers are beginning to rely on their mobile devices for more than just talking to their friends or sending text messages. By using Demandware's mobile commerce application we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers. Working with Demandware gives us the functionality needed to address our customers' existing appetite for mobile shopping – and, at the same time, the opportunity to introduce new, exciting capabilities that will make their mobile shopping experience more interactive both now and in the future."

With Demandware, Nine West created a mobile site that provides access to all of the products found within its traditional online retail store. The Nine West mobile site delivers a comprehensive and compelling shopping experience right on the customers' phones. On NineWest.com/Mobile , customers can easily make a purchase, search for a product, access their Nine Loves account, sign up for email alerts, communicate with customer service and locate Nine West retail stores.

Jamus Driscoll, vice president of marketing at Demandware, said, "Online retailers are challenged to meet the constantly evolving habits of the contemporary shopper. We designed Demandware's mobile commerce application to simplify the process for retailers of extending the reach of their brand from the traditional online retail ecommerce to the mobile phone, and we will continue to provide a flexible and customizable environment that allows them to do exactly that. We are proud to be working with Nine West to deliver its best-in-class mobile storefront."

Demandware Inc


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search