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(capsule) & Stylesight reimagine the digital experience

16
Aug '10
(capsule), the directional men's and women's tradeshow that takes place in New York, Paris and Las Vegas each season, has announced a broad based partnership with the leading global provider of trend content, tools and technology, Stylesight.

The two companies will debut their new partnership with a special vintage section at the upcoming (capsule) show in Las Vegas and offer unique arrangements and digital services to (capsule) exhibitors, while innovating to bring the (capsule) community together in the virtual world.

(capsule) Vintage by Stylesight will debut at this season's show in Las Vegas at the Venetian Hotel, August 18 & 19, 2010. The special exhibition will feature a selection of the country's most respected vintage experts and dealers who will be on hand to display and sell their wares as inspiration to the (capsule) community of designers, buyers and style leaders.

Participants include Heller's Cafe Inc., Orange Crush Imports, Strongham Clothing & Supply Co. and Irons & Duck. "We wanted to take the (capsule) experience up a notch," says Minya Quirk, co-owner of BPMW, the agency that produces (capsule). "Offering a well-rounded presentation of everything that makes our sector of the market tick from top-of-the-line sportswear, footwear and accessories, to key vintage pieces is important to us. Like Stylesight with its indispensable access and digital resources, we're committed to bringing useful tools to the community."

Stylesight will give (capsule) exhibitors the ability to have full access to Stylesight's impressive library of more than 6 million inspired images of global runway collections, street and event photography, vintage, cutting-edge global trend content, industry analysis, and state-of-the-art design tools, while providing an ongoing, unique digital experience to exhibitors and attendees 52 weeks per year.

"I couldn't be more excited about this partnership as it realizes more of Stylesight's dream to create community along with consistent interaction between (capsule)'s participants, including exhibitors and attendees, and the digital world," says Frank Bober, Founder and CEO of Stylesight. "This partnership is a game-changer for the trade show world, and only the beginning of the innovative approaches we intend to roll out by combining the physical world of trade shows and the digital world of Stylesight. My hat is off to the advanced thinkers and risk-takers at (capsule) as we embark on this exciting new journey together."

(capsule) Vintage by Stylesight and the special digital services for exhibitors is a first foray into what promises to be a fruitful partnership between the two brands. Dedicated to enhancing the way the industry does business, both (capsule) and Stylesight are working together to bring more creative resources to the capsule community, while increasing communication among (capsule) participants for endless inspiration and a stimulating design experience.

Stylesight


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