Home / Knowledge / News / Information Technology / IMG taps Cinsay's Content-to-Commerce Platform
IMG taps Cinsay's Content-to-Commerce Platform
17
Aug '10
Underscoring the demand for e-commerce solutions that leverage video as a driver to purchase, Cinsay, Inc., the integrated media and software company, announced that it will provide its proprietary e-commerce platform and merchandising services to several IMG licensing brands.

As a result of its partnership with IMG, Cinsay will develop, operate and maintain branded digital retail stores for IMG licensing brands to deliver highly customized, branded, e-commerce experiences to each of these companies' diverse customer bases.

Cinsay's technology platform, a proprietary video-player and software application, allows intellectual property owners to build comprehensive branded content and e-commerce environments that leverage the extensive reach of the social web and the engagement power of rich media video. Because the video player can be embedded and syndicated, it has the ability to spread content and merchandise on a customer site or throughout the online universe, ultimately maximizing the opportunity for transactions and revenue.

Commenting on the announcement, Michael Gottsegen, VP of Licensing and Retail Development at IMG, said, "Cinsay enables retail and lifestyle brands to deliver innovative and rich e-commerce experiences that maximize the power of video and are uniquely portable anywhere on the web. What's more, Cinsay offers an array of turnkey services that allow a company to quickly and seamlessly monetize their licensed properties and grow brand equity through innovative merchandise."

Matthew Papish, President and CEO, Cinsay, Inc., said, "We are extremely pleased to join forces with IMG as we continue to add powerful brands to our growing portfolio of partnerships. By offering clients private branded technology that allows customers to discover, share and purchase digital content, consumer products and branded offers from anywhere on the web, we believe Cinsay is creating transaction opportunities at every point of media engagement and ultimately changing the way companies monetize online media. Essentially, the Cinsay platform helps turn a viewer into a buyer and a buyer into a shopper.

"We look forward to working with IMG to deliver highly customized, branded, e-commerce experiences to each of these companies' diverse customer bases," concluded Papish.

Cinsay Inc


Must ReadView All

Courtesy: EVG photos from Pexels

Apparel/Garments | On 16th Aug 2018

Bangladesh ups garment export target to $32.689 bn

The Government of Bangladesh has increased the country’s readymade...

Courtesy: PR Newswire

Apparel/Garments | On 16th Aug 2018

Shoppers go to stores for thrifting experiences: Survey

Despite growth in e-commerce, shoppers still head to retail stores...

Pak ministry invests in training textile sector workers

Textiles | On 16th Aug 2018

Pak ministry invests in training textile sector workers

Pakistan’s ministry of commerce and textile industry is offering...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search