Home / Knowledge / News / Information Technology / Nine West to use JAGTAG Mobile 2D Barcodes

Nine West to use JAGTAG Mobile 2D Barcodes

06
Sep '10
JAGTAG, the U.S. leader in mobile 2D barcode advertising, and Nine West, a division of Jones Apparel Group, announced an integrated mobile marketing campaign to promote Nine West's Fall 2010 Vintage America Collection featuring Joss Stone. Nine West is the first company to use JAGTAGs on product packaging, such as shoeboxes, and will also use JAGTAGs in its print, online and in-store promotional materials.

Nine West's Vintage America Collection campaign with JAGTAG allows consumers to interact with singer-songwriter and style icon Joss Stone, who helped design the new product line, through email messages, free music downloads and digital videos. Users will also have the chance to enter a sweepstakes to win products from the Nine West Vintage America Collection. The specially branded JAGTAG features Joss Stone's signature flower tattoo design and will appear on Vintage America Collection shoeboxes and promotional materials in print and in-stores, as well as on a microsite for the campaign and in Lucky Magazine's October issue.

Debbie Woloshin, Senior Vice President of Marketing for Nine West, said, "JAGTAG has customized every element of this interactive campaign to reflect the authentic spirit of the Vintage America – from the branded JAGTAG to the unique messages and content that consumers receive. We are always looking for ways to interact with our consumers and JAGTAG's design capabilities and capacity to reach mobile users across the country makes it an ideal partner for this campaign."

Ed Jordan, Chief Executive Officer of JAGTAG said, "Nine West was thoughtful in its approach and has taken the concept of interactive marketing one step further by being the first footwear brand to incorporate JAGTAGs into product packaging and design a fully integrated, 2D barcode-enabled campaign of this nature. This campaign is a strong example of how brands can engage consumers at their exact point of interest and then deliver customized content to establish and maintain a value-driven dialogue with consumers that fosters brand loyalty."

To use JAGTAGS, consumers can take and send a photo of the JAGTAG with any camera phone and will receive multimedia content and automatically be entered into a sweepstakes to win Joss Stone's Vintage America look, including shoes, clothing, jewelry and other accessories. Those who participate in the sweepstakes will receive several text and video messages directly from Joss Stone including performance clips, behind the scenes footage from the Lucky photo shoot and how-to style tips.

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application. The Nine West campaign with JAGTAG will run from August 16, 2010 through October 31, 2010.

Known across the world for her amazing voice and independent spirit, Stone has been a hands-on partner with Nine West Creative Director, Fred Allard, on all aspects of the design process for key looks in the fall 2010 Vintage America collection. Together, they have created a series of looks that showcase the laid back confidence and Bohemian style of the Nine West Vintage America Collection as envisioned through Stone's imaginative eyes.

The duo also drew a great deal of inspiration from the singer's personal tattoos and this influence is evident throughout the collection--from the footwear designs to the logo and packaging. The stylish new looks are slated to debut worldwide at select Nine West retailers at the end of August and on the collection's microsite.

JAGTAG


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Jul 2021

ILO outlines 3 scenarios for Asian garment sector recovery trajectory

Looking to the post-pandemic period, a new research brief by the...

Pic: Shutterstock

Retail | On 30th Jul 2021

UK retail sales up 0.5% MoM in June; clothing store sales down 4.7%

Retail sales volumes in the UK increased by 0.5 per cent in June 2021 ...

Pic: Shutterstock

Textiles | On 30th Jul 2021

Prime Content| Here's why global cotton trade will rise in July-Dec 2021

Global cotton trade is expected to rise in the coming months of 2021...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Ritu Oberoi,

Ritu Oberoi

Mumbai-based Forsarees is a socially driven business enterprise, working...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search