Home / Knowledge / News / Information Technology / Nine West to use JAGTAG Mobile 2D Barcodes

Nine West to use JAGTAG Mobile 2D Barcodes

06
Sep '10
JAGTAG, the U.S. leader in mobile 2D barcode advertising, and Nine West, a division of Jones Apparel Group, announced an integrated mobile marketing campaign to promote Nine West's Fall 2010 Vintage America Collection featuring Joss Stone. Nine West is the first company to use JAGTAGs on product packaging, such as shoeboxes, and will also use JAGTAGs in its print, online and in-store promotional materials.

Nine West's Vintage America Collection campaign with JAGTAG allows consumers to interact with singer-songwriter and style icon Joss Stone, who helped design the new product line, through email messages, free music downloads and digital videos. Users will also have the chance to enter a sweepstakes to win products from the Nine West Vintage America Collection. The specially branded JAGTAG features Joss Stone's signature flower tattoo design and will appear on Vintage America Collection shoeboxes and promotional materials in print and in-stores, as well as on a microsite for the campaign and in Lucky Magazine's October issue.

Debbie Woloshin, Senior Vice President of Marketing for Nine West, said, "JAGTAG has customized every element of this interactive campaign to reflect the authentic spirit of the Vintage America – from the branded JAGTAG to the unique messages and content that consumers receive. We are always looking for ways to interact with our consumers and JAGTAG's design capabilities and capacity to reach mobile users across the country makes it an ideal partner for this campaign."

Ed Jordan, Chief Executive Officer of JAGTAG said, "Nine West was thoughtful in its approach and has taken the concept of interactive marketing one step further by being the first footwear brand to incorporate JAGTAGs into product packaging and design a fully integrated, 2D barcode-enabled campaign of this nature. This campaign is a strong example of how brands can engage consumers at their exact point of interest and then deliver customized content to establish and maintain a value-driven dialogue with consumers that fosters brand loyalty."

To use JAGTAGS, consumers can take and send a photo of the JAGTAG with any camera phone and will receive multimedia content and automatically be entered into a sweepstakes to win Joss Stone's Vintage America look, including shoes, clothing, jewelry and other accessories. Those who participate in the sweepstakes will receive several text and video messages directly from Joss Stone including performance clips, behind the scenes footage from the Lucky photo shoot and how-to style tips.

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application. The Nine West campaign with JAGTAG will run from August 16, 2010 through October 31, 2010.

Known across the world for her amazing voice and independent spirit, Stone has been a hands-on partner with Nine West Creative Director, Fred Allard, on all aspects of the design process for key looks in the fall 2010 Vintage America collection. Together, they have created a series of looks that showcase the laid back confidence and Bohemian style of the Nine West Vintage America Collection as envisioned through Stone's imaginative eyes.

The duo also drew a great deal of inspiration from the singer's personal tattoos and this influence is evident throughout the collection--from the footwear designs to the logo and packaging. The stylish new looks are slated to debut worldwide at select Nine West retailers at the end of August and on the collection's microsite.

JAGTAG


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Jul 2021

French Parliament passes law to apply 'carbon labels’ to garments

The French Parliament recently approved a climate bill that will...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Prime Content| Why is home textile sourcing shifting from Pak & China to Bangladesh?

Buyers in the US, EU and UK are shifting their textile sourcing from...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search