Home / Knowledge / News / Information Technology / Ralph Lauren to celebrate 10th anniversary with a show in 4D!
Ralph Lauren to celebrate 10th anniversary with a show in 4D!
11
Nov '10
On Wednesday, November 10, thousands of eyes witnessed the unthinkable as RALPH LAUREN 4D mesmerized spectators and changed the way the world will see fashion forever. Advanced video mapping technology was projected onto the façade of the Ralph Lauren flagship locations in New York and London.

This global event marked a first for the fashion world and further reinforced the brand's dedication to innovation by seamlessly combining art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the façade in a culmination of fashion, art and technology.

"While celebrating 10 years of RalphLauren.com in the U.S. and the launch of e-commerce in the UK, we look forward to exploring new ways to tell our brand's story through innovation and technology," said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications. "The light show is an extension of the Company's dedication to pioneering the digital space with exciting and unique concepts."

RALPH LAUREN 4D is a ground-breaking approach to architectural video mapping. This exhilarating light installation emerged with fifteen riveting scenes unfolding into one seven minute presentation taking the audience on a visual journey through the world of Ralph Lauren. Viewers were invited to experience a montage of flashing scenes of larger-than-life sized images including models and Polo players four stories tall and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrap the length of the building.

The projection gave the illusion that images were extending beyond the building and floating out into space toward the audience. The façade became a mosaic of realistic illustrations complemented with transient sounds of music, illusions of blowing breezes, and even light mists of the new Big Pony Collection Fragrances were infused into the night's air - creating a visceral moment of excitement and intrigue.

As Polo Ralph Lauren further expands its digital presence, RALPH LAUREN 4D is the Company's most recent initiative in the technology realm. The launch follows other innovative platforms already in place such as the Children's Virtual Storybook, the Lauren by Ralph Lauren online fashion show, the 'Make Your Own' Rugby online runway show, the Make Your Own Rugby iPhone application, the Ralph Lauren collection iPhone application, QR Codes, the first Interactive Virtual Store, 24-hour Interactive Windows and e-commerce sites for RalphLauren.com and Rugby.com.

Polo Ralph Lauren Corporation


Must ReadView All

New US alliance to promote postal package delivery service

Textiles | On 15th Aug 2018

New US alliance to promote postal package delivery service

A group of US retailing, e-commerce and logistics firms recently...

Courtesy: Industriall Union

Apparel/Garments | On 15th Aug 2018

IndustriALL-Esprit agreement to improve workers' rights

IndustriALL Global Union recently signed a global framework agreement ...

Indian minister orders fresh consultations on e-com policy

Textiles | On 15th Aug 2018

Indian minister orders fresh consultations on e-com policy

Indian commerce and industry minister Suresh Prabhu has asked for...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search