Home / Knowledge / News / Information Technology / Global Bay to power M-Commerce enabled application for True

Global Bay to power M-Commerce enabled application for True

27
Dec '10
Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, announced the availability of the first iPhone application for premium denim and sportswear brand True Religion Brand Jeans. Available as a free download in the iTunes store, the True Religion iPhone app allows users to access core product information, purchase products, and more.

The True Religion iPhone application offers a rich mobile experience for True Religion customers with a number of features designed to maximize the user experience. Users who download the app will be able to browse up to date product information, view multiple product images of each item, share products with friends through email, Facebook, and Twitter, and purchase products. Additionally, the app features a comprehensive store locator feature that provides a list of the nearest True Religion retail stores and shows their location on Google Maps.

“Supporting e-commerce purchasing ability on mobile is a logical extension of our multi-channel Web strategy, and the iPhone represents a key tool that allows us to interact with a very important customer demographic,” said Ben Lau, True Religion E-Commerce Manager. “As mobile purchases become an increasing part of our revenue, it is essential to offer this alternative shopping method to our on-the-go shoppers. Global Bay was able to seamlessly integrate with our e-commerce systems to create a very compelling app that went live in the iTunes store extremely fast.”

“It was very important for the True Religion iPhone app to maintain the integrity of the brand, so our goal was to replicate the brand's look and feel within the app,” said Global Bay CEO Sandeep Bhanote. “We took great care to develop an application that met our high standards for functionality, and to that end, this project was a huge success.”

Global Bay Mobile Technologies


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2021

US FTC votes to reverse course on repeal of fabric care labels

The US Federal Trade Commission (FTC) recently voted to retain the...

Pic: UKFT

Textiles | On 4th Aug 2021

UKFT to design & pilot new platform to drive sustainability in fashion

The UK Fashion & Textile Association (UKFT) has started working with...

Pic: Kontoor Brands/Wrangler

Apparel/Garments | On 4th Aug 2021

US’ Kontoor aims for sustainable growth with diversity & inclusivity

Kontoor Brands, an American apparel company with denim brands like...

Interviews View All

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search