Partnership between Texworld & Stylesight

03 Jan '11

3 min read

Texworld USA is proud to announce a partnership with Stylesight, the leading global provider of trend content, tools and technology for the style industry. The two companies will debut their new partnership at the January 2011 Texworld USA Trade Fair in New York City (January 18 – 20th), offering an expertly curated Trend Display and series of industry seminars for show attendees, combined with a future rollout of innovative digital services for Texworld USA exhibitors.

“This partnership is cutting-edge for the tradeshow world, and only the beginning of the innovative approaches that we intend to introduce by combining the physical world of tradeshows and the digital world of Stylesight,” says Frank Bober, Founder and CEO of Stylesight. “I'm thrilled that Texworld USA has the courage and foresight to embark on this exciting journey.”

“The key to successful tradeshow participation is targeted preparation, pre-show promotions, then follow up. Stylesight's innovative trend content, tools and technology will enable Texworld USA exhibitors to prepare relevant collections targeted for our market and also provide direction and focus on-site at the show,” says David Audrain, President and CEO, of Messe Frankfurt NorthAmerica. “We look forward to facilitating year-round contact between our exhibitors and attendees by means of a Creative Platform in partnership with Stylesight.”

Stylesight and Texworld USA will create a new platform for exhibitors and attendees that will address the needs of the marketplace 52 weeks per year. Utilizing the physical tradeshow and the digital world of Stylesight in tandem, the partners will define the importance of speed to market and consistent communication between buyers and sellers. Ultimately, Texworld USA exhibitors will have the ability to fully access Stylesight's library of more than 6 million inspired images of global runway collections, street and events, worldwide trend content and industry analysis, and state-of-the-art design tools. Furthermore, a marketplace in the form of online showrooms will also be created by the partnership.

Stylesight and Texworld USA are dedicated to enhancing the way the industry does business, working together to bring more creative resources to Texworld USA exhibitors. Future product launches include online showrooms and coordinating company profiles; all efforts to increase awareness and communication among Texworld USA Trade Fair participants. The innovative community-driven relationship, unique to the textile industry, will promote endless inspiration and a stimulating design experience for Texworld USA participants.

Texworld USA is the largest sourcing event in North America for apparel fabric buyers, R&D and product development specialists, designers, merchandisers and overseas sourcing professionals.

Messe Frankfurt Inc

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